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Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

This week’s show is called “ How Forrester is applying the SiriusDecisions frameworks both within the organization and across the revenue engine to drive results ” and our guest is Kelley Hippler , Chief Sales Officer at Forrester. She is the Chief Sales Officer for Forrester. Or, every week, excuse me.

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B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

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SUCCESSFUL DATA-DRIVEN SELLING ORGANIZATIONS FOCUS ON PEOPLE — NOT TECHNOLOGY

Mereo

The potential of a data-driven approach has not been lost on selling organizations. Yet selling organizations are still struggling to transform to actual data- and insights-driven cultures and processes. People and process issues continue to create barriers to transformation. Data-driven selling is not some fleeting trend.

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

79% reported that AI helped them focus more on the selling part. Though these numbers are impressive, some barriers still keep salespeople from using AI to its fullest potential. In our survey, 49% of salespeople said they don’t wholly trust AI tools such as ChatGPT, which sometimes provides false and inaccurate information.

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Why Intent Data is a Must-Have to Boost Your Revenue in 2022?

Albacross

Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. Source: Forrester , 2021). Customers who received helpful information in the buying process were 2.8 Source: Gartner, 2020).

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. Think With Google) Approximately 80% of consumers use search engines for local information. Boomerang) 75% of email signatures include contact information.

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B2B2C: 8 winning web strategies

Sana Commerce

B2B2C, B2X, B2E: Breaking down business barriers Business lines are blurring — and they have been for some time now. According to our 2018-19 research report, 61% of all manufacturers and wholesalers today are now selling directly to consumers. Speed : finding information, placing an order and making a payment should be easy and fast.