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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Now that mobile has become a primary channel for media consumption; businesses need to take advantage of the opportunities for new traffic and data collection. Examples of these are tools for customer relationship management (CRM), content management systems (CMS), automation, and e-commerce tools. Think multi-channel.

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The Broken Process Behind B2B Content

PathFactory

As a result, buyers are now inundated with content at every touchpoint, and competition for their time and attention has never been more fierce. Traditional martech stacks emphasize channel performance and visitor volume over content engagement. Think about a typical martech stack, composed of a CMS, CRM, MAP, and maybe an ABM tool.

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Secrets to a Successful Pharma Product Launch: Best Practices For Impactful Events

SpotMe Blog

One of the most impactful channels to use when launching a pharmaceutical product is strategic events. Align messaging across all channels for consistency in your pharma marketing strategy. Feed these insights back into your pharma CRM to optimize future outreach. Continually track metrics to measure progress against your goals.

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

Now that mobile has become a primary channel for media consumption; businesses need to take advantage of the opportunities for new traffic and data collection. Examples of these are tools for customer relationship management (CRM), content management systems (CMS), automation, and e-commerce tools. Think multi-channel.

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Best Growth Hack Strategies for B2B Companies

SalesIntel

75% of marketers say direct mail is the best channel to reach the C-Suite and 84% agree that it improves multi-channel campaign performance. Sending platforms allow you to overcome the traditional barriers of swag management, gifting, and direct mail campaigns. 6 Growth Hacks Your B2B Company Needs. Integrate products.

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Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829)

chiefmartech

If we were to organize them by valuation, the resulting graph would illustrate a classic long tail: a handful of multi-billion dollar giants in the “head,” quickly tapering out across a very long “tail” of thousands of smaller firms. “Digital” is not just adtech and websites.

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Inbound vs. Outbound Leads: How to Tell the Two Apart in Your CRM

Oktopost

Yet, amid the myriad complexities you face as a marketer, one significant barrier stands out: the ability to distinguish and effectively track the sources of leads within Customer Relationship Management (CRM) systems. Source: Hubspot Jump Ahead Why distinguish between inbound vs. outbound leads in your CRM?