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Why we care about mobile marketing: A guide for marketers

Martech

For example, a local hair stylist might send information to their customers about a new service they’re rolling out, appointment reminders, or a request for feedback based on a recent visit. eMarketer estimates that US adults spend about 90% of their mobile usage time with apps versus mobile browsers. Think outside the banner.

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Programmatic Ad Formats Mini-Series: Native

illumin

Unlike a traditional banner ad, these are not meant to stand out too much and are made to blend with their surroundings. One research point from IPG and Sharethrough found that native ads are 52% more effective than standard banner ads. Native ads focus on the content being distributed, as well as how it is presented.

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Leverage Free Shipping Day to Boost Holiday Sales

Martech Advisor

This happened because shoppers were concerned about on-time delivery and high delivery charges to ensure they receive orders before Christmas. Multiple retailers partner with FreeShippingDay.com to offer free shipping on all orders and help customers finish their shopping. This year, Free Shipping Day is on December 14.

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Programmatic Advertising: What You Need To Know

Digilant

Retail Media Ads These advertisements are typically videos or banner ads within a retail media network that state they are sponsored. The organization leveraged a combination of data-driven tactics to target its desired audiences and encourage them to fill out a “request for information” form. Why Does Programmatic Advertising Matter?

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Programmatic Advertising: What You Need To Know

Digilant

Retail Media Ads These advertisements are typically videos or banner ads within a retail media network that state they are sponsored. The organization leveraged a combination of data-driven tactics to target its desired audiences and encourage them to fill out a “request for information” form. Why Does Programmatic Advertising Matter?

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How Financial Institutions Can Offer Each Customer Unique, Real-Time Value

Martech Advisor

In order to increase trust and customer loyalty, marketers must engage mobile app users with highly customized communications that are relevant, intuitive and in real time. In 2018 eMarketer reported that 49.2% Consumers, especially millennials, are more likely than ever to switch banks.) increase from previous years.

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How an Industrial Distributor Uses Content Marketing Effectively

Industrial Marketing Today

It is not just a digital version of their catalog; after finding the correct industrial product(s), one can use the familiar copy and paste function to add an item and type in the quantity to create a quick online order. Need to create a bulk order? There’s an app for that! Again with a choice, type in the details or copy and paste.