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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

This is an ideal method to generate back links and create buzz about your paper. Relevant Blogger Outreach. Compile a list of influential bloggers and online editors, and send them a release on your paper, and explain the rationale on why readers would be interested in reading it. Third Party Email Lists. Remarketing.

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Why you should consider centralizing your search keyword lists

Biznology

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points. Paid created the buzz, while owned and earned kept the audience engaged.

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B2B Ideas @ Work Blog Posts: The Top 10 for 2010

MLT Creative

As we re view the past year and plan for the next, MLT Creative's blog, "B2B Ideas @ Work," has had a banner year for visitors and inbound links. Guest blogger and webinar presenter Viveka von Rosen shares how your LinkedIn Company Profiles can be a powerful channel for B2B inbound marketing and client engagement.

B to B 40
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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

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Please Help Me Pick a New Look For My Blog

Convince & Convert

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). link] Jan Schwartz I like the image in option 2 and the banner colors, but a little lighter, in option 3. But I need your help with the biggest change – the header. Of course, it's purely subjective.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Probably not yet, but other than search and email (and maybe banners) where CAN you do that? We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going Can those results be tied back directly to sales, and therefore ROI? going so our COMMUNITY INFLUENCERS ?can

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

From survey results of IDC’s Technology Marketing Barometer, comparing 2009 to 2010 marketing allocations, technology marketers indicated that digital would experience the most growth year-over-year, greatly exceeding traditional advertising, public relations and events in year-over-year growth. Powered by Blogger.