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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Banner ads? co-exhibiting at trade shows and conferences. ” Not just any direct mail, though.

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How Do Live Events and B2B Digital Marketing Work Together?

KoMarketing Associates

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Online, you can put your best foot forward and showcase your products while also offering content, resources, and more opportunities to connect through mediums like free webinars, e-books, and social media.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

White Papers. Webinars Events. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. It’s decent at capturing blog and Twitter-based content but not as accurate at capturing content that is behind a ‘sign-in’ gate, most notably Facebook.

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Sales Pipeline Radio, Episode 103: Q&A with Paul Roberts

Heinz Marketing

Why are we writing white papers and PowerPoints, and big presentations that you can’t read on a three inch screen? Matt Heinz: So they, based on knowing the IP address, and knowing the sort of profile of the individuals, they can put your message into remnant banner ad space across the web. I am tethered to this all day long.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

White Papers. FOLIO: Staff. --> Suppliers. --> Webinars. --> Events Industry Events. Follow her on Twitter. FOLIO: Update Webinar, content & service feature updates. UPCOMING WEBINARS. RECENT WEBINARS. Awards Show/Gala. Fashion Shows. Trade Show. Banners, Flags and Signs.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.

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Top 16 Content Marketing Trends to Know (With Examples)

ClearVoice

For example, B2B organizations find success in their content marketing efforts that are tied to conferences and webinars, research reports, short articles, and eBooks. Likewise, Gupta shared how the development of bite-sized content — rather than long white papers — has permeated the B2B world just as it has B2C efforts.