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WebMarketCentral
JULY 30, 2009
Publishing this content in a blog, podcast, video or online slideshow and promoting it through Twitter, Facebook, LinkedIn, Digg and other tools enables you to show the world how smart and helpful your people are, rather than trying to convince them through paid (and often ignored) media.
Webbiquity
NOVEMBER 10, 2010
When marketing moved online, advertisers shifted efforts to banner ads, pop-ups and email marketing. You can test banner advertising on an industry publication site for a month or two before deciding to commit to a longer run. You can send a small delegation to a trade show to evaluate the potential for a big booth next year.
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