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Advertising methods are too ephemeral

Biznology

Either you’re smart and willing to keep it alive, in conversation, online on YouTube for the spots, or on a blog somewhere for the print work — or you feel compelled to keep on throwing money at it ad infinitum, because contextual ads, banner ads, etc, only last as long as you write checks.

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Whether placed on your landing page or YouTube, bloggers can easily embed the videos into their own blogs to share the white paper take-aways in a visual format. Related Posts: Permission Marketing Drives White Paper Relevance Public Relations Remarketing Advertising Strategies with Google Analytics. Online Display.

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What Popular YouTubers Can Teach Us About Video Marketing

Contently

Posting a video on YouTube is one thing. Though many marketers just consider YouTube a free video hosting service, it actually has a dedicated audience comparable to Netflix, Hulu, or any cable network. In 2016, YouTube surpassed the top 10 cable programs in regular viewership, and as of this year, the platform averages 1.9

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The Ultimate List of Marketing Podcasts

Zoominfo

It focuses on content marketing, brand journalism, public relations, the media, and advertising. The BeanCast is a weekly roundtable podcast, featuring notables from the marketing, advertising, interactive and public relations community. Listen here. Brand Newsroom. Listen here. The Hubcast. Listen here. The BeanCast.

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Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity

Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts. Social Presence (tweets, Facebook posts, LinkedIn updates, social bookmarks, videos on YouTube, presentations on SlideShare, etc.).

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The Ultimate Guide to Advertising in 2018

Hubspot

Do you think of banner ads on your favorite website? Public relations. This old Ford ad exemplifies this perfectly. Banner ads are also introduced. 2005 : YouTube and Facebook (for college students only) launch. But instead of a text-based ad, consumers see a more visual advertisement.

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50 Lead Generation Strategies You Ought To Know

Valasys

The use of paid ads that resemble the look, feel, and function of the online publication it appears in is called native advertising and don’t look like normal display and banner ads. These ads offer an increase in intent to purchase and brand favorability. SlideShare.