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Advertising methods are too ephemeral

Biznology

Either you’re smart and willing to keep it alive, in conversation, online on YouTube for the spots, or on a blog somewhere for the print work — or you feel compelled to keep on throwing money at it ad infinitum, because contextual ads, banner ads, etc, only last as long as you write checks. CA is intoxicating!

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Whether placed on your landing page or YouTube, bloggers can easily embed the videos into their own blogs to share the white paper take-aways in a visual format. Use white papers as a tactic to target audiences who do not perform other conversions bia banner and text ads via remarketing networks (including Google).

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What Popular YouTubers Can Teach Us About Video Marketing

Contently

Posting a video on YouTube is one thing. Though many marketers just consider YouTube a free video hosting service, it actually has a dedicated audience comparable to Netflix, Hulu, or any cable network. In 2016, YouTube surpassed the top 10 cable programs in regular viewership, and as of this year, the platform averages 1.9

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The Ultimate List of Marketing Podcasts

Zoominfo

It focuses on content marketing, brand journalism, public relations, the media, and advertising. The BeanCast is a weekly roundtable podcast, featuring notables from the marketing, advertising, interactive and public relations community. Listen here. Brand Newsroom. Listen here. The Hubcast. Listen here. The BeanCast.

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Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity

Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts. Social Presence (tweets, Facebook posts, LinkedIn updates, social bookmarks, videos on YouTube, presentations on SlideShare, etc.).

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The Ultimate Guide to Advertising in 2018

Hubspot

Do you think of banner ads on your favorite website? Public relations. This old Ford ad exemplifies this perfectly. Banner ads are also introduced. 2005 : YouTube and Facebook (for college students only) launch. Banner and Display Ads. Super Bowl commercials? Email communications.

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50 Lead Generation Strategies You Ought To Know

Valasys

Chatbots provide a banner opportunity for generating quality leads allowing brands to have plenty of conversations at the same time 24/7 while simultaneously providing valuable customer insights. These ads offer an increase in intent to purchase and brand favorability. SlideShare.