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The Death of Magazine Advertising [FLIPBOOK]

Tomorrow People

There was a time when you'd go to the newsagent, buy a magazine and then search page after page of ads in the hope of some content. Circulation figures are down and, with them, ad spending. Since 2000, total sales of the UK's top 100 magazines has fallen from 31m to 22.8m (as of August 2011) – Audit Bureau of Circulations.

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How CPG Marketing and Content Strategy Drive Lasting Product Demand

Content Standard

They got an edge in understanding and shaping demand from their “ride or die” community: as BetterMarketing.pub notes, “By using customer’s content on their Instagram, they engage people to be a part of the community, where you can find people who share a love for Glossier products and have other things in common.

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The State of Native Advertising: Are Pinterest’s Paid Promotions a Bad Idea?

Adobe Experience Cloud Blog

The term “native advertising” describes any ads that mimic the visual format and content of its environment. The classic examples are advertorials, usually full-page ads in magazine that are meant to look like articles – you know, the ones with “ADVERTISEMENT” or “PROMOTION” written discreetly in one corner.

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Grand Theft Content: Steal These 6 Ideas From Award Finalists

Content Marketing Institute

Glenn’s work reminds us that our job is to find them in the B2B community. The team quickly created banner ads and social posts that clicked through to information about the breach and a soft product sell. A print and digital quarterly magazine. Meaningful, human stories are out there. Create room to react. The takeaway?

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10 Types of Content Writers and When to Use Them

ClearVoice

Think about articles you’d see in a magazine or newspaper. They can also be good for the kinds of stories you might pitch for third-party placement, content highlighting your company’s history or reason for being, newsletters, community involvement stories — even blog posts that take on a more narrative or investigative angle.

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Pressure

Content Standard

We craved status and reputation; country clubs and community organizations; a TV set to watch together as a family; funny shows with celebrities; ads to keep our tastes ever-evolving. Lack of ads. The Fall of Display Advertising and the Rise of Ad-Blocking. More than that, banner ads have perverted the content itself.”.

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How to Monetize Your Website in Today’s Publishing Environment

RebelMouse

RebelMouse client PAPER Magazine's collaboration with Neiman Marcus. More of PAPER Magazine's collaboration with Neiman Marcus. That's why we've upgraded our community engagement features at RebelMouse. A look at RebelMouse's Community Dashboard. What sets each experience apart is ease of use and personalization.