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How to Make Your Content Stand Out in a Crowded, Global Marketplace

Content Marketing Institute

English-speaking markets are attractive, but for most niches, they’re also the most competitive. If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning.

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The Bamboo Project Blog: 21st Century Workplace Literacy: What Does that Mean and How Do We Engage More People in the Discussion?

Buzz Marketing for Technology

corporate and organizational trainers and instructional designers) and edubloggers--people who are working in the k-12 and university systems. I do this in part because I tend to be working with both constituencies, so I need to keep an eye on developments in each area. David Warlick, for example, has some ideas here.

Education 100
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Business Acumen Interview Questions: What They Are & How to Answer Them

Hubspot

One of the first projects I took on a management role at Inbound Construction Tech was a push to implement our construction project management software for three regional fast-food chains in the Midwest. After my budget was approved, an opportunity to work with a fourth chain came up. Sample Answer. Sample Answer.

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The Blog Editor's Ultimate Guide to Managing Multiple Contributors

Hubspot

Who do you think is better capable of writing a stellar post about email marketing for this blog: Someone on HubSpot's marketing team who manages our social media presence, or someone on our team who manages our email and lead nurturing campaigns? And because the "How do you manage multiple contributors?"

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You’re doing a terrible job with search and social

Biznology

There’s generally a feeling of entitlement and a belief that if it worked in the past it should still work. They’re looking for the easy solution (generally, buying more backlinks and optimizing tags and copy) but Google has evolved quite a lot in the recent past and things will never be the same again.

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Harnessing the Power of Content: Open-Source Software Promotion Strategies

ClearVoice

Marketing an Open-Source Software (OSS) has unique nuances. Unlike most traditional technology marketing focusing primarily on business-decision makers, OSS marketing also heavily targets developers, vendors, and end-users. Otherwise, your OSS marketing initiatives will fail to gain traction.

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Platforming Marketing: 8 P’s of Self-Service Martech

chiefmartech

The theme of my keynote talk at the MarTech conference earlier this month was “platforming marketing.” I’ve spent much of my career thinking about two broad topics: marketing and platforms. Embedded — a centralized martech/marketing operations role/team. ” (Watch a reenacted video of the keynote here.).