SmartBug Media

AUGUST 23, 2023

A huge advantage of using AI in marketing is that it can process vast amounts of data at scale and speed, effectively freeing up human bandwidth. Ethical Concerns & Bias Transparency, privacy protection, creative infringement, and other ethical considerations are crucial when it comes to AI adoption in consumer-facing applications.

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

Litmus

FEBRUARY 7, 2023

Deciding whether to invest in interactivity within your emails is always going to come down to knowing what is supported in your subscriber’s email clients and whether you or your team has the additional bandwidth to devote time to it. Avoid ambiguous rating scales. Why should we care about sentiment?

Email Marketing 90

Email Marketing Design Trends Work Management 90

SmartBug Media

MARCH 18, 2019

YouTube provides unlimited bandwidth and file size, although you can only upload videos that are shorter than 15 minutes (unless you’re a partner). Videos can be easily integrated with social media or privacy-protected with a password when you’re working on a project that isn’t quite ready to be seen by the world.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Salesforce Marketing Cloud

APRIL 15, 2024

While open rates remain a KPI we keep our eyes on, it’s essential to note that it may not always reflect direct subscriber interactions, due to privacy measures. Both of these require additional time, effort, and customization to reporting that not every marketer has the bandwidth or resources to implement.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121