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Email Debrief: Marketing and Design Trends

Litmus

Deciding whether to invest in interactivity within your emails is always going to come down to knowing what is supported in your subscriber’s email clients and whether you or your team has the additional bandwidth to devote time to it. Avoid ambiguous rating scales. Why should we care about sentiment?

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Need An Email Engagement Boost? Expert Advice From Trailblazers

Salesforce Marketing Cloud

While open rates remain a KPI we keep our eyes on, it’s essential to note that it may not always reflect direct subscriber interactions, due to privacy measures. Both of these require additional time, effort, and customization to reporting that not every marketer has the bandwidth or resources to implement.