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Artificial Intelligence in Marketing: Finding Efficiencies in Your Toolkit

SmartBug Media

In short , generative AI turns machine learning data inputs into content for creative outputs (e.g., Pros & Cons of AI Tools in Marketing Advantages & Opportunities for Marketing Departments Creatively valuable positions can’t be replaced by technology. This brings us to generative AI.

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Email Debrief: Marketing and Design Trends

Litmus

On the other, the very real ethical questions around their use of human-created work to learn, the potential for bias in how content is presented, and the overall impact of these services on how we value actual human creative output brings into question whether we want to support this as the way that AI tools develop.

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Differences & Benefits of the Different Video Hosting Options Out There

SmartBug Media

YouTube provides unlimited bandwidth and file size, although you can only upload videos that are shorter than 15 minutes (unless you’re a partner). This hosting platform draws a lot of creative content, such as documentaries, music videos, and short films. This is a great option for influencers that already have a large following.

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Need An Email Engagement Boost? Expert Advice From Trailblazers

Salesforce Marketing Cloud

While open rates remain a KPI we keep our eyes on, it’s essential to note that it may not always reflect direct subscriber interactions, due to privacy measures. There are a lot of creative ideas out there around discerning non-human interactions (NHI) from those of real subscribers. Think beyond the surface metrics.