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Artificial Intelligence in Marketing: Finding Efficiencies in Your Toolkit

SmartBug Media

A few examples include: Market research: Marketing departments can leverage AI for customer segmentation, personalized messaging, and predictive analytics. A huge advantage of using AI in marketing is that it can process vast amounts of data at scale and speed, effectively freeing up human bandwidth.

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Differences & Benefits of the Different Video Hosting Options Out There

SmartBug Media

YouTube provides unlimited bandwidth and file size, although you can only upload videos that are shorter than 15 minutes (unless you’re a partner). Videos can be easily integrated with social media or privacy-protected with a password when you’re working on a project that isn’t quite ready to be seen by the world.

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Need An Email Engagement Boost? Expert Advice From Trailblazers

Salesforce Marketing Cloud

While open rates remain a KPI we keep our eyes on, it’s essential to note that it may not always reflect direct subscriber interactions, due to privacy measures. Both of these require additional time, effort, and customization to reporting that not every marketer has the bandwidth or resources to implement.