Bandwidth Content Forrester Relevance 
Martech
MARCH 9, 2022
” Hendricks is the founder and CEO of Ergo, a content automation platform for email that is trying to solve the puzzle of how to personalize at scale. Containers, not content. ” Enterprise-level brands have hundreds of thousand or millions of customers, thousands or tens of thousands of content modules.
Contently
MARCH 31, 2017
Personalization technology typically applies to optimizing the customer journey on a website or in campaigns; content—as the “ atomic unit ” of marketing”—undergirds all of it. So how are content marketers adapting to the personalization push? So how are content marketers taking advantage of these benefits?
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Sprout Social
FEBRUARY 17, 2022
With an email marketing templates, you can shorten the time to craft emails, so you have the bandwidth for other essential projects. It’s easier to target several audience lists with customized content to match the interests and needs of each group. Create a template once and recycle it for relevant campaigns. Timeliness.
Ambal's Amusings
AUGUST 27, 2010
B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. "Write Content to Address the Problem and the Perspective" Ardath Albee's Bio. Ardath Albee. Blog Marketing Interactions Twitter Ardath421.
Hubspot
NOVEMBER 30, 2015
If you have the resources and bandwidth you should be pursuing and enhancing both of them simultaneously. Standing out from your competition by creating and reinforcing relevant thought leadership. While both are important, the question is should you focus on one before the other? Inbound leads cost 60% less than outbound leads.
SpotMe Blog
SEPTEMBER 22, 2022
That’s because doctors and healthcare professionals prefer receiving content in different ways. She also recommends tailoring your content and channels to what they want. If doctors want to receive medical content through a mobile app, then that’s what pharma companies should use. On-demand content. Channel affinity.
Conductor
JULY 6, 2022
The goal of every campaign is to get the right content in front of the right target audiences and drive more organic traffic to your website. By contrast, B2B SEO is about attracting more targeted leads, delivering quality content that provides value to the target audience, and guides prospects through a longer, more complex sales funnel.
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