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Have you thought your CMS, SEO, and site-hosting strategy through?

Biznology

Even though Drupal and WordPress are free Open Source CMS solutions that will run on the cheapest hosting site, enterprise solutions should be developed using enterprise hardware, software, caching, bandwidth, database, hosting, and CDN solutions—beginning at birth, at installation. Writing for SEO. This also includes linking, keywords, etc.

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5 Common Multi-Channel Marketing Challenges and How to Overcome Them

Marketing Insider Group

Work with your designers and copywriters to ensure that your graphics and messaging can meet those requirements while still painting the right picture and telling the right story. You can do this by compiling text and links in a Google sheet, or by adding documents and screenshots to a Dropbox folder.

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Spending more time on SEO than adding value to Google?

Biznology

I asked him what he thought of Hummingbird, Google’s latest search algorithm, and he said: “Aside from just making sure you have all of the share and +1 buttons sorted out on your sites and committing to Google Authorship, the only thing that’s left is simple: creating content that gives value to Google.”

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9 Best Practices to Get the Most Out of Your Image Ads

Metadata

Start using first-party data now, or wait until Google gets rid of third-party cookies in 2023? Google anything related to digital advertising in 2022 (and beyond) or talk to any B2B marketer, and you’ll get nothing but love for video. The example below from Marketing Science Consulting Group, Inc. It’s not trying to sell.

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10 Expert Tips for Getting Impactful Testimonials

ClearVoice

Here’s how copywriter and editor Treasa Edmond scores testimonials: I include the request as part of my final invoice or as part of my wrap-up email. As Katherine Pereda, co-founder of BLF Communications , suggests: I created a Google form for feedback, and the last two questions at the end ask for critiques and compliments.

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Can content written for print position well in Google?

Biznology

Print content can easily be optimized for Google –it just needs to be built into the process. Yes, you still see evidence of key phrase-stuffing, despite Google’s best efforts to make it go away. But the content that typically positions in Google (and gets links and social shares) is well-written, semantically-rich, and authoritative.

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Media Insights: Interview With Allison Schiff, Managing Editor at AdExchanger

Walker Sands

I was a medical copywriter for a while. I inherited AdExchanger Talks after Zach Rodgers went onto his next phase as a consultant, and I do a lot of the line editing in my day to day. ” Then I go back and do some Googling to keep myself honest, which is good because you don’t get mentally stagnant.