Lenny's Newsletter

AUGUST 29, 2023

of the B2B companies I researched spent just as much time on picking the problem as they did on figuring out who to solve the problem for. ” — Mathilde Collin , co-founder and CEO of Front If you’ve got a killer idea but you’re talking to the wrong people, you’ll come away thinking your idea stinks, and give up.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

LeadSquared

JULY 20, 2022

This helps the company prioritize and nudge leads at the right time. . “ Vikash Sharma new Co-founder, Research and Ranking. “ Vikash Sharma new Co-founder, Research and Ranking. Company Size. This has led to increased efficiency and higher conversion rates. . Increased Employee Productivity. Previous Next.

Efficiency 52

Efficiency Enterprise Management Work Management Marketing Management 52

EveryoneSocial

MARCH 6, 2017

To learn a bit more about Snap as a business – which is what ultimately dictates a stock’s performance – I read through their S1 filing , the registration statement Snap, Inc. It’s near impossible to get data on a private company. As I’ll detail in this post, Snap is an interesting company. is a camera company.

Twitter 59

Twitter Facebook Mobile Advertising Advertising Agencies 59

Heinz Marketing

MARCH 11, 2019

The future of marketing’s leadership role is the central topic between Derek Slayton, CMO of Terminius , the ABM Platform company. We get lost in our to-do list,” and the most notable CMO’s balance the use of tools and leadership to advance the strategic goals of the company. Derek: Yeah.

Top of Funnel 65

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 65

Golden Spiral

JANUARY 7, 2021

Organizations hosting virtual events found that 45% of registrants attend live. 10% of registrants who didn’t participate live, attended on demand. Internet bandwidth is as full as a storm runoff during a 1,000 year flood. Well over 4,000 paid their registration and joined in the fun, events, and teaching sessions.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62

Engagio

MARCH 23, 2020

They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. In the last 18 months, we’re seeing media companies, energy companies, and even cigarette companies who are implementing Electronic Information Archive systems.

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

Engagio

MARCH 23, 2020

They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. In the last 18 months, we’re seeing media companies, energy companies, and even cigarette companies who are implementing Electronic Information Archive systems.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62