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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. In the last 18 months, we’re seeing media companies, energy companies, and even cigarette companies who are implementing Electronic Information Archive systems.

article thumbnail

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. In the last 18 months, we’re seeing media companies, energy companies, and even cigarette companies who are implementing Electronic Information Archive systems.

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article thumbnail

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. In the last 18 months, we’re seeing media companies, energy companies, and even cigarette companies who are implementing Electronic Information Archive systems.

article thumbnail

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. In the last 18 months, we’re seeing media companies, energy companies, and even cigarette companies who are implementing Electronic Information Archive systems.

article thumbnail

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. In the last 18 months, we’re seeing media companies, energy companies, and even cigarette companies who are implementing Electronic Information Archive systems.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. It’s about using a holistic approach, using different content channels to support one another and maintaining a meaningful brand story throughout. Take Demandbase for example. It’s not rented space.