The Point

MAY 30, 2014

Over at the IDC Technology Marketing Blog , analyst Sam Melnick posted an article recently with the intriguing title: “Are Ad Agencies Keeping Pace with the Marketing’s (sic) Massive Digital Uptake? Here’s where I think today’s B2B marketing agency can best compete: • Helping clients get the most out of marketing technology.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

Everything Technology Marketing

OCTOBER 10, 2010

While company size or industry SIC/NAICS classifications are easy to gather for demographics-based segmentation, behavioral data is not that easy to come by. This is a significant problem for outbound marketing tactics where you need to identify your specific targets and contact information prior to executing a campaign.

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Marketing Insider Group

JUNE 3, 2010

Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size. Market to them and never forget that even in B2B, human beings still make the decisions. Related Posts: The 4 Most Common Mistakes in B2B Content Marketing Need to Drive Leads? Augmented Reality For B2B Marketing in 2011?"

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Online Marketing Institute

MAY 24, 2009

Do Psychographics work in B2B Marketing & Sales? B2B marketers regularly use demographic data of tangible characteristics such as company size, industry classification, number of employees, etc. From what I’ve experienced and seen, B2B marketers typically make little or no use of psychographics.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. Savvy B2B email marketers are being very creative in order to rise above the noise, get their lists to open their emails and take a desired action.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Martech

OCTOBER 4, 2022

Travel restrictions, masking, and social distancing requirements spawned by the pandemic compelled B2B companies to adopt new ways of engaging with customers. Digital events and their hybrid counterparts are, and are likely to continue to be, linchpins of B2B marketing. Companies in every sector scrambled to adapt to the new realities.

Enterprise Management 114

Enterprise Management Marketing Management Budget Programs SIC 114

B2B Digital Marketer

OCTOBER 5, 2020

B2B Digital Marketing Has Never Been Easier. B2B Digital Marketing started as early as the internet boom in 1990’s. In this episode of the B2B Digital Marketer Podcast , Paul Slack shares 20+ years of his experience and helps us figure out how to leverage this new medium to its fullest. 15:15 – The B2B buying cycle.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

markempa

AUGUST 12, 2012

Flood a certain ZIP or SIC code with a cleverly designed message. In fact, a couple of weeks ago, one of the members of the B2B Lead Roundtable group on LinkedIn asked: “I am looking for input on lead purchasing. Because there are marketers and sales professionals still entrenched in the ’80s. Wait for the leads to pour in.

Buy 120

Buy Deliverability SIC Tactics 120

Choozle

JANUARY 20, 2020

B2B marketing isn’t an innovative marketing strategy, but the challenges marketers are experiencing can make it challenging to reach their desired audience and drive results. B2B (also known as business-to-business) marketing reaches individuals at a business that is making a logical process-driven purchasing decision.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

markempa

SEPTEMBER 23, 2012

In this final blog post in the series (check out the previous posts here: “ List Buying: 3 reasons why this tactic can be deadly for marketers ” and “ Buy, Build or Both Part 2: The basics of list building ,” Brian Carroll provides tips for effective list buying if you choose to go that route. Number of employees. Decision-maker roles.

Buy 120

Buy Ideal Customer Profiles Lead Scoring Lead Ranking 120

Webbiquity

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework. Marketing with LinkedIn.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. We too are seeing new entrants jump into this market.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

markempa

OCTOBER 21, 2012

Create profiles for each and populate them with: Their SIC (Standard Industrial Classification) and/or NAICS (North American Industrial Classification) codes. My Key Takeaways as a B2B Summit Clinic Coach: Top lessons from real-world marketers and actionable ideas to drive marketing success. Identify your five worst customers.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Profiling Lead Scoring 120

PureB2B

MAY 22, 2018

If demographics are important for B2C business, firmographics are critical for B2B marketers. Because B2B marketing nowadays involves multiple touchpoints, high-quality leads have various types of contact information, such as their personal email address, work email, mobile number, and more. Contact Information.

Sales Management 62

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 62

PureB2B

MAY 22, 2018

If demographics are important for B2C business, firmographics are critical for B2B marketers. Because B2B marketing nowadays involves multiple touchpoints, high-quality leads have various types of contact information, such as their personal email address, work email, mobile number, and more. Contact Information.

Sales Management 48

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 48