B2B Marketing Directions

AUGUST 13, 2022

Historically, the company segmented its market by industry vertical and tailored its marketing messages and product bundles to these segments. In addition, the company's sales representatives focused primarily on responding to RFPs from larger prospects.

Organization 52

Organization Marketing Management RFP Barriers 52

Pam Didner

NOVEMBER 5, 2020

In the B2B world, marketing creates tons of content. For example, the number of employees, annual revenue, industry vertical, and a number of branch offices. If your solution has strong use cases in healthcare, then you would want to apply the industry filter to narrow down your efforts to organizations in that vertical.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

Litmus

OCTOBER 1, 2018

For instance, how can I quickly know if it has features I need, or leans toward B2B? In regards to whether an ESP leans B2C or B2B, look at the language they use. In regards to whether an ESP leans B2C or B2B, look at the language they use. Doing an ESP RFP: Improving Your Vendor Selection Process [Blog Post].

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40

The Point

JUNE 18, 2013

We build white papers for early stage evaluators, case studies for building a business case, industry papers to show vertical expertise, and so on. One company we work with has used this approach to double their RFP win-rate to the tune of $7 million in incremental sales. B2B Marketing Sales 2.0 Bad content leaves the island.

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

Strategic-IC

NOVEMBER 27, 2019

Presented at B2B Marketing's ABM: Align and Accelerate event in November 2019, the Acxiom and Strategic IC seminar: “ABM in Action: How Acxiom Built a Sales Pipeline in 120 Days” ended with a lively Q&A session. Jo: We recently had this question from our New Logo team who were actually answering an RFP, so already in that process.

Account Based Marketing 15

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 15

Martech

DECEMBER 30, 2022

Teams in other verticals fall into one of two groups: The ones for whom December is just the end of the year. The ones, especially B2B marketers, who are crushing it to close deals by December 31. Whatever vertical you find yourself in, take a few minutes to walk with me and look back over what we’ve done in the last 12 months.

Planning 23

Planning Work Management Paid Search Agency Marketing Management 23

SpotMe Blog

MARCH 23, 2023

That’s why Forrester has released The Forrester Wave : B2B Event Management Technology, Q1 2023 report. It aims to help B2B marketing professionals like you around the globe to choose the right event management technology platform to help you achieve your business goals. Keen to get into the details?

Enterprise Management 59

Enterprise Management Forrester Marketing Management B2B 59

Sword and the Script | B2B

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. What sources of information do B2B buyers trust? Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. B2B prospects want published pricing. Start there at first.

PR 80

PR Trust Marketing Stats B2B Marketing 80

Martech

NOVEMBER 17, 2021

” Another company is doing an RFP with us. We talk about not just how to do the RFP but also, “What does this enable us to do faster and better? Entire verticals were thrust — no, thrown — into digital transformation. And how are we positioned to recognize it?”

RFP 111

RFP Privacy Protection Enterprise Management Privacy 111

Hinge Marketing

JANUARY 31, 2022

To address its decision-maker audience (strategic leaders/influencers), AIM has produced targeted educational content, including an ebook entitled, “Leader’s Guide to B2B Organic Growth” and an associated video series. These workshops focus more on product blueprinting and de-risking rather than on B2B organic growth. .

Differentiation 156

Differentiation Marketing Budget Work Management Marketing Automation Services 156

Hinge Marketing

JULY 18, 2019

To address its decision-maker audience (strategic leaders/influencers), AIM has produced targeted educational content, including an ebook entitled, “Leader’s Guide to B2B Organic Growth” and an associated video series. These workshops focus more on product blueprinting and de-risking rather than on B2B organic growth. .

Differentiation 91

Differentiation Marketing Budget Work Management Marketing Automation Services 91