WriteSpark

JANUARY 9, 2013

This 36-page booklet became a perennial favorite among prospects and sales reps, prompting the client to make annual revisions for eight editions. 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Some years ago, I wrote a tutorial guide which my client used as the primary piece for attracting sales leads.

Planning 120

Planning Best Practices Content Paper 120

WriteSpark

JANUARY 9, 2013

This 36-page booklet became a perennial favorite among prospects and sales reps, prompting the client to make annual revisions for eight editions. 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Some years ago, I wrote a tutorial guide which my client used as the primary piece for attracting sales leads.

Planning 120

Planning Best Practices Content Paper 120

WriteSpark

FEBRUARY 1, 2011

For those ideas, look to the following surveys of buyers for a broad range of IT products: Eccolo Media 2010 B2B Technology Collateral Survey Report : Includes clear and helpful data on the use of different types of print and multimedia collateral during the buying process.

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

FEBRUARY 1, 2011

For those ideas, look to the following surveys of buyers for a broad range of IT products: Eccolo Media 2010 B2B Technology Collateral Survey Report : Includes clear and helpful data on the use of different types of print and multimedia collateral during the buying process.

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

JULY 30, 2009

Technology B2B websites. Interestingly, the study also showed greater declines than increases in prospects' use of newsletters, vendor email messages, advertising -- even video programs. Virtual events. Search engines. Business news and information websites. Vendor websites. Research and analysts. Social media.

Paper 120

Paper Vendors Conference Statistics 120

WriteSpark

SEPTEMBER 24, 2009

Selling a technology product or service is decidedly different than other B2B or B2C marketing. By focusing on technology markets, a technical copywriter can bring insights about your prospects and competitive situation that improve the focus and impact of your white papers, case studies, product brochures, and other sales materials. .

Copywriting 120

Copywriting Work Management Case Studies Case Study 120