Adobe Experience Cloud Blog

JULY 22, 2021

Sometimes not investing in the right tools can cost you a lot more in the end. The same is true in marketing. Ads and Attribution. If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. Measuring B2B Marketing Performance.

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Linkedin Paid Search Agency Sales Management ROI 154

ANNUITAS

MAY 13, 2020

Both ask the same, fundamental question when analyzing demand marketing budgets: What real sales ‘lift’ am I getting from this spend? A Nielsen blog post notes : Marketers in every industry have one common goal: Prove that marketing efforts help drive more revenue… . Assessing the Impact of Demand Marketing.

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Demand CMS Development Marketing Attribution Budget Programs 147

Adobe Experience Cloud Blog

JUNE 5, 2019

Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return. But after it’s up and running, your boss asks, “So, what did that marketing program get us?”. Digital marketing key performance indicators (KPIs).

Demand Generation 134

Demand Generation Multi-Touch Attribution Demand Relevance 134

Adobe Experience Cloud Blog

JULY 22, 2021

Sometimes not investing in the right tools can cost you a lot more in the end. The same is true in marketing. Ads and Attribution. If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. Measuring B2B Marketing Performance.

Linkedin 80

Linkedin Paid Search Agency Sales Management ROI 80

SmartBug Media

NOVEMBER 3, 2020

For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. How to Track Attribution Using Salesforce Reporting.

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Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

InsightSquared

SEPTEMBER 5, 2018

These sessions and our sponsorship booths will provide sales, marketing, and business ops professionals alike with actionable takeaways to help solve business challenges and grow revenue. The Rise of Revenue Ops: How Sales, Marketing and Business Ops Drive Growth — Tuesday, September 25th, 2:00-2:40 pm, InterContinental San Francisco.

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Marketing Attribution DemandBase Forrester Forecasting 159

Adobe Experience Cloud Blog

JUNE 21, 2016

Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? So what’s a data-driven marketer to do? Connect Your CRM and SRP to Your Marketing Automation Platform.

Multi-Touch Attribution 101

Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Well, for the same reasons you need a marketing automation platform, and to adopt SEO and market intelligence.

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Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Contently

MARCH 20, 2017

Henry Schuck, CEO of marketing and sales intelligence platform DiscoverOrg, thinks the AI arms race isn’t a new phenomenon. Do you think it’s going to be a big part of marketing’s future? I’m certain AI will be a part of marketing’s future. ” However, not everyone is impressed.

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Marketing AI Marketing Attribution Lead Ranking Enterprise Management 83

Lake One

JULY 28, 2020

With marketing automation, you can serve the right content to the right person at the right time – at scale. And not to mention, it just might be my favorite tool in our marketing tech stack. . So, how does marketing automation apply in the real world? What is B2B Marketing Automation? Lead Scoring.

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Lead Ranking Marketing Automation Services Marketing Qualified Leads Marketing Automation 52

Adobe Experience Cloud Blog

NOVEMBER 6, 2018

Upon receiving a new lead, it should be categorized, accessible, and tracked for the most relevant ongoing marketing campaigns. We know that lead management is defined as the process by which marketing acquires, evaluates, nurtures, and hands off leads to the sales team. How can your marketing teams bring lead tracking back into focus?

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Lead Ranking Lead Scoring Marketing Qualified Leads Practices 134

Martech Advisor

JANUARY 8, 2020

Great events are a group effort, and events marketing must act as the leading role in a production that includes sales, demand generation, social marketing and leadership. Marketing can’t succeed in a vacuum. We get to pick a cool venue, select tasty appetizers and hand out nice swag at the end. Goals, Goals, Goals.

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Marketing Attribution Lead Ranking Thought Leadership Top of Funnel 76

Adobe Experience Cloud Blog

JUNE 5, 2019

Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return. But after it’s up and running, your boss asks, “So, what did that marketing program get us?”. Digital marketing key performance indicators (KPIs).

Demand Generation 48

Demand Generation Multi-Touch Attribution Demand Relevance 48

Adobe Experience Cloud Blog

JANUARY 15, 2021

Now, while we expect this kind of risky behavior in college (based on stories we’ve heard, not our own experiences, of course), flying blind is no way to run a marketing department. Thankfully, today we have access to the marketing attribution software needed to clearly see what channels, content, and campaigns are working…and which are not.

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Marketing Attribution Multi-Touch Attribution B2B Marketing Budget Programs 161

Lake One

APRIL 23, 2020

One tool manufacturing companies can have in their toolbox, is marketing automation. Marketing automation helps manufacturers simplify complex b2b processes while personalizing and scaling their digital marketing and sales efforts. House of Marketing “Yearly Marketing Survey 2019” (2019).

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Marketing Automation Services Sales Management Marketing Automation Automation 52

Smarte

JUNE 25, 2018

Effective marketing database empowers your organization. Most B2B marketers rely on customer data from third party suppliers. With accurate and continuously refreshed timely data at your fingertips, you can save time, effort and money to execute sales and marketing campaigns with an optimum ROI. Predictive Analytics.

Marketing Attribution 40

Marketing Attribution Work Management Marketing Management Budget Programs 40

Velocity Partners

APRIL 16, 2024

This is the sixth in a series we’re running about the new B2B GTM playbook. The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. You talk about how the old B2B playbook just doesn’t work anymore.

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Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 83

Adobe Experience Cloud Blog

JANUARY 15, 2021

Now, while we expect this kind of risky behavior in college (based on stories we’ve heard, not our own experiences, of course), flying blind is no way to run a marketing department. Thankfully, today we have access to the marketing attribution software needed to clearly see what channels, content, and campaigns are working…and which are not.

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Marketing Attribution Multi-Touch Attribution B2B Marketing Budget Programs 66

Adobe Experience Cloud Blog

FEBRUARY 2, 2015

Author: Scott Vaughan Let’s face facts—marketers have become complacent with poor-quality prospect and customer data. According to a SiriusDecisions study, 25% of the average B2B marketer’s database is inaccurate and 60% of companies have an overall data health that’s “unreliable.” If the data contains invalid values (e.g.,

Sales Management 48

Sales Management Marketing Attribution Marketing Automation Services B2B Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 25, 2019

For marketing, it’s attribution—or at least it was. These days, attribution isn’t so scary. The wolf has been declawed, and today’s marketers are expected to be able to connect their efforts and spend to revenue. And nearly 30% aren’t using an attribution model at all. The ABCs of marketing attribution.

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Marketing Attribution Multi-Touch Attribution Lead Ranking Allocation 133

LeanData

JUNE 18, 2018

The two-day jam-packed event features a variety of general session keynotes, breakout sessions, and workshops on hot topics such as ABM, AI’s growing impact on integrated sales and marketing tech stacks, sales and marketing planning strategies, scaling operations to accelerate revenue growth, and more.

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Conference Account Based Marketing Co-Registration B2B Thought Leadership 55

Terminus

OCTOBER 22, 2018

We borrowed the phrase from one of Marketo’s Fearless 50 marketers, Kristen Wendel , who’s one of the smartest B2B professionals I know. But the ugly truth is that until recently, we were still overreliant on forms in some of our marketing programs. Email Marketing with Ungated Content. Click To Tweet.

Lead Scoring 30

Lead Scoring Lead Ranking Sales Qualified Leads Marketing Attribution 30

LeanData

JUNE 18, 2018

The two-day jam-packed event features a variety of general session keynotes, breakout sessions, and workshops on hot topics such as ABM, AI’s growing impact on integrated sales and marketing tech stacks, sales and marketing planning strategies, scaling operations to accelerate revenue growth, and more.

Conference 40

Conference Account Based Marketing Co-Registration B2B Thought Leadership 40

Adobe Experience Cloud Blog

MARCH 27, 2019

In part one of this series, I compared marketing attribution to the Big Bad Wolf, a once-intimidating presence that kept marketers from successfully connecting their marketing to revenue. While the act is no longer such a scary monster, the intricacies of attribution models remains a beast.

Marketing Attribution 126

Marketing Attribution Multi-Touch Attribution Allocation Multi-Channel 126

LeanData

MAY 1, 2018

May 1, 2018 – LeanData , the leader in Lead-to-Account Matching, Routing and Marketing Attribution , announced a significant product milestone in the company’s history. Today, more than 70 high-growth brands have implemented LeanData ’s Marketing Attribution to accelerate time to revenue and optimize and deliver ROI.

Marketing Attribution 40

Marketing Attribution Multi-Touch Attribution Enterprise Management Work Management 40

Full Circle Insights

FEBRUARY 28, 2021

A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. We’ve seen what a difference it can make when sales and marketing share a single source of truth.

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Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Biznology

AUGUST 24, 2012

Have you noticed how marketers are focusing on attribution these days? There is much confusion and gnashing of teeth on this subject, but I say that in B2B, these are the junior questions, and just a building block to the bigger issues. Sure, we business marketers want to know where to invest our precious dollars.

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Marketing Attribution Multi-Touch Attribution B2B Marketing Multi-Channel 80

Altitude Marketing

OCTOBER 15, 2018

What Is Lead to Revenue Tracking in Marketing? Lead to revenue tracking (also called lead attribution, “L2R” or lead to revenue management) refers to a company’s ability to confidently attribute income to specific marketing efforts. You’re the marketing director for a software company.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Marketing Attribution Enterprise Management 40

Adobe Experience Cloud Blog

APRIL 11, 2018

There has never been a more exciting time to be a marketer. With notable industry-wide changes, big questions loom in the minds of marketers everywhere. You’ve got social selling , the resurgence of email marketing , new regulations , and countless others. Marketing Measurement and Analytics. Content Marketing.

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Multi-Touch Attribution Marketing Attribution B2B Thought Leadership Marketing Management 134

Full Circle Insights

MAY 20, 2022

There is a steady interest in predictive analytics from B2B marketers – possibly related to the popularity of account-based marketing (ABM). In marketing, predictive analytics is about understanding the customer journey. Can predictive analytics help you accelerate the buying cycle?

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Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Engagio

MARCH 20, 2019

The problem of Marketing Attribution has been challenging marketers ever since there’s been marketing. We want to be able to measure and evaluate the effectiveness of our marketing investments to business results – and get precise measures of ROI. Proving” marketing has an insight-opportunity cost.

Lead Ranking 89

Lead Ranking Multi-Touch Attribution Lead Scoring Marketing Attribution 89

QuanticMind

OCTOBER 26, 2017

Day 3 of #SMX East wraps up with insights on attribution, video ads and more discussion of analytics. QuanticMind is capping off day 3 of SMX East 2017 with even more tips and tactics from thought leaders in the search engine marketing industry. How to Develop Multichannel Attribution Models That Move the Needle.

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Marketing Attribution Top of Funnel Analytics Lead Ranking 40

Adobe Experience Cloud Blog

JUNE 2, 2016

A key session that stood out and created a lot of buzz amongst the crowd: Marketing Automation: What the Future Holds. Most marketers are familiar with marketing automation; in fact, you may already use it. Let’s take a look at SiriusDecisions’ seven predictions for the future of marketing automation.

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Marketing Automation Services Marketing Automation Marketing Attribution Automation 48

Only B2B

APRIL 11, 2018

The Biggest Mistake Demand Generation Marketers Make. The biggest mistake demand generation marketers make is to either think they don’t follow any attribution model (in which case they end up using last touch model) or follow one model to take all the decisions (and most of them ending up selecting last touch model).

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Multi-Touch Attribution Top of Funnel Marketing Attribution Multi-Channel 98

Adobe Experience Cloud Blog

AUGUST 3, 2018

For the uninitiated, retargeting is an online marketing strategy that keeps your brand in front of users who have bounced out of your site. As a result, 50% of marketers plan to increase their retargeting budget in the next 6 months, and 20% have a dedicated budget for it. Here’s how we segment at Marketo: Buyer Stage.

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Multi-Touch Attribution Conversion Marketing Attribution Webinar Metrics 94

Engagio

DECEMBER 23, 2019

2019 was the year we finally moved past talking about ABM, and began to see how it fits into an organization’s overall go-to-market strategy. As we close out the year, we’re enjoying looking back at some of our favorite B2B marketing posts from 2019. Attribution is a puzzle that marketers are constantly trying to solve.

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Account Based Marketing B2B Marketing Marketing Analytics Tools Marketing Attribution 15

Full Circle Insights

JANUARY 28, 2021

But there’s one valuable lesson marketing leaders can take away from 2020: always be prepared for the unexpected. It’s a good idea to prepare your marketing team now for the next global disruption. Adopt Agile Marketing Methods. Marketers who want to add agile techniques can find a quick start guide here.

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Sales Management Marketing Attribution Lead Ranking Planning 98