ANNUITAS
AUGUST 19, 2022
My most recent blog posts have proposed a new approach for B2B go-to-market teams — a Converged Growth organizational model. This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases.
ANNUITAS
SEPTEMBER 29, 2016
I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. In answer to the age-old question of which platform is the best one for B2B marketing? And this is not a listicle.
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ANNUITAS
SEPTEMBER 29, 2016
I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. In answer to the age-old question of which platform is the best one for B2B marketing? And this is not a listicle.
ANNUITAS
OCTOBER 7, 2014
Maybe not even LinkedIn…so don’t assume they are. You would be surprised by the number of marketing and sales executives that are not engaged in social media, including LinkedIn. Blog 2015 B2B Content Marketing Trends buyer insight Content Marketing Institute Content marketing strategy MarketingProfs strategy'
ANNUITAS
JUNE 23, 2016
Marketers in B2B create a lot of content. Create a short survey to assess their challenges, post a quiz on LinkedIn, call them or schedule a brief in-person meeting while at an event to get their answers. We write, we design, we create videos, and post content all day long, but what content really matters to our buyers?
ANNUITAS
OCTOBER 7, 2020
It could be argued that the concept of gamification itself is all around us, and right in our hand with our smart phones, but as a B2B stand-alone technology, implementation rarely added value and often adversely affected site speeds. We all see our LinkedIn Profile stats, but is anyone changing behavior based on it?
ANNUITAS
SEPTEMBER 15, 2020
Why are business-to-business (B2B) businesses not realizing the same level of success? There are some common misconceptions about social media in B2B marketing that I’ve found prevent teams and leaders from even trying. Social media isn’t for B2B businesses. B2B is boring. Here are the three biggest ones.
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