Chris Koch

JANUARY 29, 2010

Image via Wikipedia. That possibility hit home with me this week as I read Steve Woods’ post about the B2B implications of the iPad. CK Kerley and I went back and forth on this issue as she prepared an excellent piece about how mobile will affect B2B. Mobile raises the price. But the price can go up, too. startups.com).

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Tony Zambito

APRIL 17, 2011

Image via Wikipedia. Buyer Patterns : patterns related to how and why buyers buy have undergone significant changes and most notably in B2B these patterns are undergoing constant change and evolution.   This is especially true when you consider there are several important strategic areas evolving at a rapid pace.

Buyer Personas 100

Buyer Personas Buying Cycle Buyer's Journey Demand Generation Agencies 100

ViewPoint

OCTOBER 7, 2017

According to Wikipedia, the Prevent Defense is a defensive alignment in American football that seeks to prevent the offense from completing a long pass or scoring a touchdown in a single play and seeks to run out the clock. Sending sales leads that suck is a lose-lose plan. Read “How Much Do Your Leads Cost” to understand why.

B2B Sales 222

B2B Sales Sales Leads Lead Generation Lead Scoring 222

Valasys

FEBRUARY 5, 2020

Talking about the SEO best practices for B2B brands, it is essential to view it through the prism of the latest Google algorithmic update of 2020, popularly called the January 2020 core update, to get the full virtuous view of the transcending & dynamic SEO landscape. The cores of SEO such as title tags, meta descriptions, alt text, etc.

SEO 59

SEO Practices Google Brand Identity 59

Biznology

JULY 25, 2013

Photo credit: Wikipedia. In the B2B marketing world, content is used primarily to 1. Develop the relationship over time until the prospect is ready to see a salesperson, a process known as lead nurturing. Here’s a 3-step process for conducting a B2B content audit. Attract new prospects, and 2.

Enterprise Management 80

Enterprise Management B to B Work Management B2B Thought Leadership 80

Valasys

JULY 15, 2019

The landscape of B2B has changed a lot particularly after the dawn of digitization. No matter how targeted the campaigns are, it is always absolutely essential for the B2B marketers to have clutter-free, well designed & tactically split-tested landing page designs. Stop adding unnecessary links.”.

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. B2B Voices , September 1, 2010 Image via CrunchBase.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Wikipedia and a handful of open-source software developers were the pioneers. quot; That advice holds true today for B2B marketing content. In both these scenarios, emails emerge as the most popular lead nurturing channel.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

QuanticMind

OCTOBER 25, 2017

Google Now responded by reading out the contents of the Whopper page on Wikipedia. However, since Wikipedia is editable by the general public, Google Now quickly started stating that Whoppers contain cyanide, rats and small children, causing Google to intervene and shut down the query.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40