Strategic-IC
FEBRUARY 6, 2023
Informed by your Ideal Customer Profile, guided by your first- and third-party data, they’re the hub from which to roll out creative strategies and messaging tactics. And the beauty of that focus on accounts is ABM’s ability to deliver truly unique, engaging, and personal buyer experiences that regular B2B marketing strategies simply cannot.
Lead Forensics
APRIL 30, 2024
As a B2B , you need to fully understand your target audience , from their likes and dislikes, to what drives their decision making and where they go for information. As you get more and more information back from the market, use it to inform your understanding of your target audience. Humanize your conten t.
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Canadian Marketing Association
APRIL 9, 2015
B2B customers are regular people too. OK, maybe not a big surprise, but consider what this means in the context of B2B marketing: B2B buyers are accustomed to the ways of buying for business as they do as consumers (read this as online search often comes first). Everything is evolving to P2P, largely fed by social media.
Oktopost
APRIL 8, 2021
Now, if you’re a B2B marketer in 2021, you’re probably on a constant quest to figure out how to beat the algorithm. P2P over B2B. After all, more than 62% of B2B buyers respond to salespeople who connect with them to share insights and opportunities relevant to their business. . Embracing the Algorithms.
KoMarketing Associates
JANUARY 26, 2016
And of the 95% of B2B marketers who have created corporate social media accounts, half still aren’t regularly active on social media and just 10% feel they are able to articulate the business value of social media efforts. As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. Think Beyond B2B.
Contify
FEBRUARY 4, 2020
By configuring Contify’s News Feed APIs to deliver targeted and contextual news updates on unique and niche topics such as regulatory technology (RegTech), P2P and co-lending, blockchain, cryptocurrency and more, to each of the app’s thousands of users, the firm saw a dramatic spike in user engagement metrics.
LEADership
NOVEMBER 25, 2014
We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. Interesting evolutionary spin on B2B marketing! The lines are definitely blurring between B2C and B2B with Brain to Brain being the marriage of the two disciplines.
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