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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

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Why B2B Marketing Strategies Aren’t Driving More Leads

Content Standard

The problem is, they just can’t seem to make it work well as part of their lead-generating B2B marketing strategies. Only 12 percent of B2B marketers rated their content marketing efforts as high-performing, lead-generating engines, according to a Q2 report from the CMO Council and the Content ROI Center.

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Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? So what’s a marketer to do? Radio was not replaced by the television.

Tactics 100
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[Report] Nielsen to Track On-Demand Video Content

Content Standard

Nielsen recently announced plans to begin reporting on Netflix’s and Amazon’s video-on-demand services in an effort to better track consumption trends in video content. Video only trails “in-person events” and “webinars/webcasts” by less than 10 percent.

Demand 40
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B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

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B2B Lead Generation Blog: How Podcasts Impact B2B Purchase Decisions

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Simply put, engage early and often.

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B2B Lead Generation Blog: 10 things marketers will focus on in 2005

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.