Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

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Buzz Marketing for Technology

APRIL 10, 2013

Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. 5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Or doubling your conversion rate? Many marketers get this wrong.

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Buzz Marketing for Technology

MARCH 20, 2013

Posted in eCommerce Personalization. 5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Going green, online—is it worth it? The short answer is yes. And when applying some personalization to the mix, can also help keep your green friends very, very loyal.

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Buzz Marketing for Technology

JANUARY 6, 2011

JC Penny the same sort of idea with their new ecommerce page. I know I know these are B2C examples but you know some savvy B2B marketers are thinking about how to implement a reveal tab too! Will Facebook replace your B2B Marketing email system? Wanna go shopping on JC Penny – like are page to get started.

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Buzz Marketing for Technology

MAY 29, 2013

Why CMO’s Need To Be More Involved in Ecommerce If the $42.3 Interactive Marketing Online Testing Strategy advertising and marketing B2B Brand Business business strategy Consumer content CRM Customer Data engagement Facebook gyro marketing Marketing Strategy Online Communities Technology Twitter'

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Buzz Marketing for Technology

JANUARY 23, 2013

Marketing programs need to be set up so that Facebook stats and user profiles are fully integrated with all other online and offline ecommerce channels’ information to create rich, detailed and fully comprehensive user profiles. Getting just one side of the story isn’t enough.

Conversion Rate 100

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Buzz Marketing for Technology

DECEMBER 21, 2012

Which means, as a sales channel, it will either supplement or replace other marketing platforms—namely, brick-and-mortar store locations, online stores like Amazon and eBay , and/or standalone ecommerce sites. 5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two.

Mobile Marketing 100

Mobile Marketing Amazon Advertising Mediums Advertising Channels 100