Inbox Insight

DECEMBER 16, 2020

We’ve already established that every B2B marketer should be leveraging intent data, with 99% of B2B marketers already doing so in some way. So what information should you be tapping into in order to drive demand generation and gain a competitive edge? Search intent. Browsing intent. What is it?

Intent Data 98

Intent Data Demand Generation Agencies Demand Generation Intent 98

Madison Logic

FEBRUARY 10, 2023

Account-based marketing (ABM) strategies are successful when B2B organizations target customers with the highest propensity to buy their solutions. While it would be ideal to go after every account in every market with your solution, this is simply inefficient. The secret is a strong Ideal Customer Profile (ICP).

Demand Generation 52

Demand Generation Ideal Customer Profiles Account Based Marketing Marketing Budget 52

PureB2B

MARCH 31, 2022

Demand generation marketing is a strategy in both passive and outbound marketing that refers to a comprehensive program of initiatives and touchpoints designed to generate awareness of your products or services as a solution to customer pain points. Needless to say, generating leads from IT buyers is hard.

Intent Data 62

Intent Data Demand Generation Agencies Demand Generation Intent 62

PureB2B

APRIL 14, 2020

Demand generation strategies draw from a number of sources, coming a long way from creating a simple email list. Nowadays, getting the right data from the right sources is a more complex and costly process, which is why marketers need to make the most of intent data to achieve demand generation goals.

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Demand Generation Intent Data Demand Generation Agencies Intent 62

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Inbox Insight

DECEMBER 21, 2023

Understanding the behavior and preferences of potential buyers is pivotal for any successful B2B business. A key component of this understanding is intent data. What are the greatest usages, benefits and challenges of B2B buyer intent data? 3 key benefits of intent data 1.

Intent Data 52

Intent Data Intent Marketing AI Stats 52

Zoominfo

OCTOBER 5, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic.

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Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Binary Demand

JUNE 29, 2023

[ps2id id=’overview’ target=”/]Understanding the intentions and interests of potential buyers is crucial for driving successful campaigns and maximizing return on investment (ROI). This is where B2B intent data comes into play. Creating focused account lists is made more accessible.

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

[ps2id id=’overview’ target=”/]Understanding the intentions and interests of potential buyers is crucial for driving successful campaigns and maximizing return on investment (ROI). This is where B2B intent data comes into play. Creating focused account lists is made more accessible.

Intent Data 52

Intent Data Intent ROI B2B 52

Schubert B2B

SEPTEMBER 29, 2023

Creating awareness and generating substantial interest in your B2B product or service can appear to be an uphill battle. Nevertheless, a game-changing strategy exists that can invigorate your efforts, shifting your attention from basic lead generation to the sophisticated art of demand generation.

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Demand Generation Agencies Demand Generation Demand Generation 62

Inbox Insight

JULY 15, 2019

Designing and executing demand generation activities that reach and drive the right traffic can improve sales and increase revenue through: Driving better performance from your digital media programs. Read on discover how to fuel your demand generation engine… Reading time: 3 minutes. Improving conversion rates.

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Demand Generation Demand Generation Agencies Traffic Demand 75

Only B2B

FEBRUARY 1, 2024

That’s the power of intent data.” ” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This is where the intent data comes into the picture.

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Intent Data Intent Marketing Strategy Marketing & Strategy 71

Inbox Insight

APRIL 19, 2021

of senior B2B marketers currently identify and prioritize market opportunities through analyzing their customer database and matching it to their ideal customer profiles (ICP). These findings have been uncovered in our latest research among the Insight for Professionals (IFP) community of B2B senior marketers.

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

Only B2B

JULY 5, 2023

In the ever-changing landscape of B2B marketing, demand generation plays a pivotal role in driving business growth and success. As we enter 2023, it is crucial to adapt to the evolving nature of B2B demand generation and discover effective strategies to generate demand and engage target audiences.

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Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

NetLine

DECEMBER 7, 2023

It’s no longer enough to broadly target an industry or job title. Successful B2B marketing requires we understand the specific needs and behaviors of our customers. Buyer-level intent data helps you to point out the buyers working at in-market accounts. So, where does intent data fit into an account-based strategy?

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Account Based Marketing Intent Data Intent ABM 52

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. Your buyers are definitely among them, and with a little creative targeting, you can find them. Okay, not just kind of.

Demand Generation 98

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 98

Aberdeen

APRIL 1, 2019

But you only see those returns if you’re able to target the right contacts with the right messages at the right times. Intent data is the key to doing just that. With quality intent data at your disposal, there are 3 key ways you can improve your demand gen strategies. Improving Account List Segmentation.

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Intent Data Demand Generation Intent Demand 73

Leadspace

SEPTEMBER 16, 2022

B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge—particularly in driving revenue for their business. But what is Intent data? This insight often correlates to potential intent to take a specific action. What Are Intent Signals and How to Use Them?

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Intent Data Intent Lead Ranking Marketing Automation Services 62

Metadata

JULY 22, 2020

Both demand generation and account-based marketing (ABM) are as old as marketing itself: after all, somewhere around 90 percent of marketing is generating demand. However, while demand generation has been knitted into MarTech for years now, ABM software, as a category, is newer to the scene.

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Account Based Marketing Demand Generation Demand Generation Agencies Ideal Customer Profiles 98

Inbox Insight

AUGUST 16, 2021

This short article identifies key shifts in gear when it comes to segmenting and targeting B2B audiences. Read on to discover how B2B marketing segmentation continues to evolve to deliver better results and return on investment. What does ‘good B2B marketing segmentation’ look like? Reading time: 3 minutes.

Demand Generation 98

Demand Generation Ideal Customer Profiles Segmentation B2B Marketing 98

PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website’s Experience More Personalized for Anonymous Users Send Customized Emails to Leads. The Relationship Between Intent Data and Account-Based Marketing Conclusion.

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Intent Data Intent Marketing AI Lead Ranking 117

Engagio

NOVEMBER 19, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. However, this is not how many B2B marketers were trained to think. But Account-Based Marketing is different. This is it. Part 1: Build a Budget.

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Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

Inbox Insight

MARCH 13, 2024

With limited resources and increasing competition, it’s crucial companies focus their efforts on quality leads that are most likely to convert into high value customers. These new capabilities mark a significant shift towards a data-driven and proactive approach to lead qualification and prioritization strategies.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. Your buyers are definitely among them, and with a little creative targeting, you can find them. Okay, not just kind of.

Demand Generation 69

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 69

DealSignal

NOVEMBER 1, 2022

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team. Signs of buyer intent.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Aberdeen

JANUARY 4, 2019

If you are looking to maximize your marketing and sales resources and want everyone buying in and focused on what is important today , you need to focus on the Total Active Market. The Total Active Market is based on a number of data points, derived from: Intent-based behavioral data. Do you still believe in Santa Clause?

Demand Generation 45

Demand Generation Account Based Marketing ABM Intent Data 45

Aberdeen

DECEMBER 17, 2019

That’s where customer targeting comes into play. The Importance of Customer Targeting. Too often, B2B marketers approach marketing as a “see what sticks” tactic. The good news is that data can change all of this by helping B2B marketers identify, engage, and nurture potential customers at the right time.

Marketing AI 69

Marketing AI Intent Data Intent Purchase Intent 69

DealSignal

MAY 3, 2021

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team. Signs of buyer intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

DealSignal

DECEMBER 28, 2021

What Is Demand Generation Marketing? Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. Demand Generation Strategy and Tactics. Demand gen strategies.

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Demand Generation Sales Management Lead Generation Lead Ranking 52

Engagio

OCTOBER 10, 2019

According to a recent report from TOPO, more than 80% of B2B organizations are operating account-based marketing (ABM) programs. It’s clear ABM is no longer a buzzword, but central to the success of B2B marketing engines. Intent data reveals vital information about your target accounts’ research behaviors.

Intent Data 67

Intent Data Account Based Marketing Ideal Customer Profiles Intent 67

Aberdeen

DECEMBER 17, 2019

That’s where customer targeting comes into play. The Importance of Customer Targeting. Too often, B2B marketers approach marketing as a “see what sticks” tactic. The good news is that data can change all of this by helping B2B marketers identify, engage, and nurture potential customers at the right time.

Marketing AI 52

Marketing AI Intent Data Intent Purchase Intent 52

TrustRadius Marketing

OCTOBER 3, 2022

Intent data is increasingly important for identifying prospects in all stages of the buying process and building relationships with prospects and customers. But maximizing these opportunities requires understanding the three types of intent data and how each is most effectively used. . First-party intent data.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

Inbox Insight

MAY 31, 2019

Whether you’re in the early stages of deploying an account based marketing strategy, planning a scaled down account based marketing pilot or are in the midst of a fully-fledged ABM program, we have a water-tight methodology that you can pit your planning against. Target Account List (TAL) creation.

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Account Based Marketing Demand Generation Allocation Planning 71

QuanticMind

JANUARY 21, 2020

Content marketing is one of the most common strategies B2B marketers use for demand generation. Since you’re ultimately targeting a business, not individual people within it, your content needs to be relevant to all key players throughout the customer journey. What is Account-Based Marketing? Intent data .

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Account Based Marketing Demand Generation Agencies Demand Generation Lead Scoring 52

Albacross

JULY 23, 2019

Being a B2B marketer in 2019 is a tough job. The list of tasks you are expected to perform is extensive. This is where intent data comes into play. Because intent data is a relatively recent invention, few B2B marketers are fully acquainted with its uses and benefits. Defining Intent Data.

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Intent Data Intent Lead Ranking Marketing Automation Services 45

xiQ

SEPTEMBER 25, 2019

xiQ Workbench is the only AI-powered, B2B marketing platform that creates, curates, designs, executes, and analyzes campaigns. Developing engaging content for marketing campaigns consumes a lot of resources and is very expensive. Measure Intent. AI-Assisted Curation. Learn More. Content Development. Learn More. Learn More.

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Demand Generation Lead Ranking Lead Scoring Demand 69