In Defense of Unsolicited Email
The Point
MARCH 18, 2014
(Full disclaimer: my firm, Spear Marketing Group , is a leading Marketo partner.). But even then, I’d argue that emailing to a “cold” list still has a place in the arsenal of today’s B2B Marketer. But let’s say your sales team wants to go after 200 “target accounts” within the financial services industry.
Let's personalize your content