The Lead Agency

NOVEMBER 27, 2019

We definitely believe that using Google Ads alone is not enough for your site to see a boost in its results on the SERPs. Analyse Your Click-Through Rates (CTRs) An ad with a high Click Through Rate (CTR) will typically be well written, or contain something compelling that drives a searcher to respond.

Paid Search Agency 87

Paid Search Agency SEO Google Ads 87

Brandpoint

DECEMBER 13, 2018

Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search. If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. Click-through rate (CTR) = clicks/impressions.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

SmartBug Media

APRIL 12, 2021

Guest author Holly Stanley is is a freelance B2B content writer for SaaS and digital businesses. Average click-through rate (CTR) dramatically drops after position one, with the second and third results only having a 15 percent and 11 percent CTR, respectively. Organic CTR. percent of users only click on the first result.

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Single Grain

FEBRUARY 15, 2022

Having a video embedded in a blog post increases dwell time, so we chose a relevant video from Mailshake’s , Time Doctor's and Moosend's YouTube channels. ClickFlow pulls this data directly from Google’s SERPs, so adding them to your blog post increases searcher intent. 12% increase in CTR. 38% increase in CTR.

Traffic 98

Traffic Organization CTR Cold Calling 98

Single Grain

SEPTEMBER 13, 2019

80% of marketers say video has increased dwell time on their website. Landing pages with video are 53% more likely to rank on page one of the SERPs. A website is 53x more likely to reach the front page of Google SERPs if it includes video. It is also getting an increasing amount of B2B traffic.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Single Grain

MARCH 29, 2023

In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. The goal is to increase the visibility of the company’s website in search engine results pages (SERPs) for relevant keywords, and to drive high-quality traffic to the website. Lower CTR for the rest of the SERPs pages.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Single Grain

NOVEMBER 28, 2023

Google is getting so good at anticipating users’ intent that it’s now fashioning tailored SERPs with information connected to the user query. If they don’t feel safe, they won’t stick around, which leads to a lower dwell time, which is a relatively recent Google ranking factor.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126