What Video Metrics Really Matter?
Heinz Marketing
MAY 26, 2022
Many B2B marketers have the same Wishlist item that they never get around to doing. PAID: CPM – Cost per mille, also known as cost per thousand impressions (it’s complicated), is how platforms such as YouTube charge your video ad campaigns. Now it’s time to build demand in the mid-funnel. PAID: CPL – Cost per lead.
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