B2B, Buyer Intent, In-market Prospects and Intent

Intent Data is a superpower. Here’s why.

Zoominfo

MAY 27, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. But how does ZoomInfo Intent work?

Intent Data

Intent Data Intent Zoominfo Top of Funnel

First-Party, Second-Party, Third-Party Intent Data: Exploring the Differences

Inbox Insight

NOVEMBER 10, 2023

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. How are B2B marketers sourcing intent data? This can significantly increase your market exposure and expand your reach.

Intent Data

Intent Data Intent Demand Generation Buyer Intent

Intent Data is a Superpower. Here’s Why

Zoominfo

AUGUST 16, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. The Basics: What Exactly is ZoomInfo Intent?

Intent Data

Intent Data Intent Zoominfo Buyer Intent

Content + Intent Data: The Rise of First-Party Data

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How does the elimination of third-party cookies change the content marketing landscape?

Intent Data

Intent Data Intent Top of Funnel Intent Signal

First Party vs. Third Party Intent Data: Which is Best for Demand Generation?

Inbox Insight

OCTOBER 19, 2020

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. How are B2B marketers sourcing intent data? Source – Inside Intent Data: Unlocking Demand Generation Results.

Intent Data

Intent Data Demand Generation Intent Demand

5 Key B2B Data Types Your SDRs Need to Excel

SalesIntel

JUNE 28, 2022

Everything that an SDR does needs the backing of accurate, verified B2B data. According to research by Gartner , an estimated 60% of B2B sales organizations will transition from intuition-based and experience-based selling to data-driven selling by 2025. . Without B2B data, SDRs may struggle to reach their goals and targets.

Ideal Customer Profiles

Ideal Customer Profiles Psychographics B2B Lead Scoring

Can Intent Data Hyper-personalize Your 4.5B Homepages?

Aberdeen

JANUARY 16, 2019

In a presentation for B2B SaaS marketers , Cabane said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys. Hyper-personalization with Buyer Intent Data. It is the most accurate way to predict who is currently in-market and what technologies they’re considering.

Intent Data

Intent Data Intent Lead Ranking Personalization

Hyper-personalize The Customer Experience with Intent Data

Aberdeen

JANUARY 16, 2019

And with intent data, you can hyper-personalize the customer experience to unprecedented levels. In a presentation for B2B SaaS marketers , Guillaume Cabane, VP of Growth at Drift, said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys.

Intent Data

Intent Data Intent Lead Ranking Personalization

How Buying Signals Rise from Layers of Data

Zoominfo

JUNE 2, 2021

Savvy sales reps and marketers can take this approach to engage with leads earlier and stay ahead of their competitors. Buying Intent Reveal Interests Buying signals in their various forms uncover patterns and interests that indicate a company is researching a product purchase.

Buy

Buy Zoominfo Work Management Marketing Management

Here’s How to Prevent an ABM ROI Disaster

PureB2B

FEBRUARY 23, 2022

It would make life much easier for B2B marketers. Crystal balls aren’t real, and without all that magical foresight, B2B marketers can only leverage what’s realistically available to design a results-driven ABM campaign: industry best practices and their own good judgment. Online Market Research. But guess what?

Account Based Marketing

Account Based Marketing ABM ROI Ideal Customer Profiles

Here’s How to Prevent an ABM ROI Disaster

PureB2B

FEBRUARY 23, 2022

It would make life much easier for B2B marketers. Crystal balls aren’t real, and without all that magical foresight, B2B marketers can only leverage what’s realistically available to design a results-driven ABM campaign: industry best practices and their own good judgment. Online Market Research. But guess what?

Account Based Marketing

Account Based Marketing ABM ROI Ideal Customer Profiles

Light Up Your Revenue by Decoding the Dark Funnel

6sense

NOVEMBER 2, 2021

They’re your buyers. B2B buyers are operating in “stealth mode” now more than ever, far beyond the view of most vendors’ awareness. In fact, buyers now complete 70% or more of their journey before they ever directly engage a vendor. The Dark Funnel is brimming with anonymous buyer intent data.

Top of Funnel

Top of Funnel Intent Signal Intent Data Buyer Personas

Intent Data Industry News: ABM, Google, Dynamic Targeting

Aberdeen

MARCH 1, 2019

This week’s intent data headline installment rounds up stories that discuss industry announcements audience targeting, and retail applications of intent data. The intent behind the new features is to bolster advertiser results and experiences and to bring some needed innovation to their ads options. Industry News.

Intent Data

Intent Data Intent Account Based Marketing ABM

More with Less: 7 ways to sustain results with a smaller Q2 marketing budget

Heinz Marketing

MARCH 17, 2020

With less money to spend on media and reach, there are numerous places smart B2B marketing organizations can focus to increase efficiency and results for their organizations. What buying and intent signals do they exhibit? What market conditions, unique to their business, indicate a heightened need?

Marketing Budget

Marketing Budget Intent Signal Top of Funnel Terms and Conditions

Data-Driven Success: Informatica Ups Customer Acquisition

Aberdeen

FEBRUARY 13, 2019

A story about a tech company improving their customer acquisition metrics through the strategic use of data is a happy ending that B2B marketers and sales reps, and probably not many other folks, enjoy reading. Do you have a similarly exciting intent data-driven success story? Let me know.

Acquisitions

Acquisitions Account Based Marketing Bombora Intent Data

Why You Need to Be Careful With One Feature of the New Demand Waterfall

B2B Marketing Directions

AUGUST 27, 2017

SiriusDecisions calls the new version the Demand Unit Waterfall , and it's depicted in the following diagram: Source: SiriusDecisions The first version of the Demand Waterfall was introduced in 2006, and over the past decade, thousands of B2B companies have used the waterfall model to track and manage their demand generation efforts.

Demand

Demand Work Management Intent Data Features

2023’s 19 Best Sales Prospecting Tools

Hubspot

DECEMBER 23, 2022

Here you can take notes and gets alerts about relevant prospect updates, such as job changes. Personalized prospect outreach via LinkedIn mail. What we love: LinkedIn Sales Navigator has the ability to tap the most important social media platform for B2B businesses. Here you can find prospects with precision and ease.

Enterprise Management

Enterprise Management Ideal Customer Profiles Work Management Marketing Management

B2B Marketing Zone

Intent Data is a superpower. Here’s why.

First-Party, Second-Party, Third-Party Intent Data: Exploring the Differences

Trending Sources

Intent Data is a Superpower. Here’s Why

Content + Intent Data: The Rise of First-Party Data

First Party vs. Third Party Intent Data: Which is Best for Demand Generation?

5 Key B2B Data Types Your SDRs Need to Excel

Can Intent Data Hyper-personalize Your 4.5B Homepages?

Hyper-personalize The Customer Experience with Intent Data

How Buying Signals Rise from Layers of Data

Here’s How to Prevent an ABM ROI Disaster

Here’s How to Prevent an ABM ROI Disaster

Light Up Your Revenue by Decoding the Dark Funnel

Intent Data Industry News: ABM, Google, Dynamic Targeting

More with Less: 7 ways to sustain results with a smaller Q2 marketing budget

Data-Driven Success: Informatica Ups Customer Acquisition

Why You Need to Be Careful With One Feature of the New Demand Waterfall

2023’s 19 Best Sales Prospecting Tools

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