Aberdeen

FEBRUARY 26, 2019

Nearly every B2B company has a Target Account List (TAL). And focusing your marketing and sales efforts on a specific set of accounts seems like a reasonable way to ensure that you aren’t wasting time or money. Problems with the TAL. It’s just a list of companies.

Demand Generation 40

Demand Generation Intent Data Buyer Intent Intent 40

Inbox Insight

APRIL 28, 2023

Targeted Demand Generation may not be the first thing that comes to mind when you think of demand generation, yet this strategic approach combines the best of both demand generation and Account-Based Marketing (ABM) to drive customer interest and accelerate demand for products or services within B2B audiences.

Demand Generation Agencies 97

Demand Generation Agencies Demand Generation Account Based Marketing Ideal Customer Profiles 97

Madison Logic

JULY 25, 2023

The industry-leading ML Insights unifies datasets from multiple sources to score accounts on purchase propensity, empowering enterprise B2B marketers to prioritize key accounts, drive higher account engagement, and accelerate conversion across the sales cycle. Visit madisonlogic.com for more information.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

JULY 25, 2023

The industry-leading ML Insights unifies datasets from multiple sources to score accounts on purchase propensity, empowering enterprise B2B marketers to prioritize key accounts, drive higher account engagement, and accelerate conversion across the sales cycle. Visit madisonlogic.com for more information.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Inbox Insight

DECEMBER 16, 2020

We’ve already established that every B2B marketer should be leveraging intent data, with 99% of B2B marketers already doing so in some way. So what information should you be tapping into in order to drive demand generation and gain a competitive edge? Search intent. What is it? Why it matters. How to use it.

Intent Data 98

Intent Data Demand Generation Agencies Demand Generation Intent 98

Metadata

FEBRUARY 24, 2021

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. firmographic, technographic, demographic, buyer intent) using their proprietary targeting graph of over 1.4

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Inbox Insight

OCTOBER 19, 2020

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. How are B2B marketers sourcing intent data? Source – Inside Intent Data: Unlocking Demand Generation Results.

Intent Data 98

Intent Data Demand Generation Intent Demand 98

SalesIntel

NOVEMBER 24, 2021

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. B2B buyer intent data uncovers actionable analytics used to find potential buyers interested in a company’s products/services, and determine what products or services buyers may be interested in.

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

Inbox Insight

DECEMBER 1, 2020

In order to do this successfully, data needs to be at the heart of every demand generation campaign. But so many B2B marketers are only scratching the surface with predictive-driven sales and marketing. And when it comes to account list segmentation and targeting, it’s vital that these departments collaborate seamlessly.

Intent Data 125

Intent Data Intent Top of Funnel Demand Generation 125

Aberdeen

JANUARY 4, 2019

Now, take that combined inside/outside data and match it against the sacred Target Account List. What you now have is a pretty good view of what percentage your Target Account List is of the Total Active Market. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Demand Generation 45

Demand Generation Account Based Marketing ABM Intent Data 45

Inbox Insight

OCTOBER 6, 2020

But when it comes to looking at data, it’s vital to learn more than just who your buyers are and where they are from. Here are the 7 key reasons B2B marketers are harnessing intent data today , and why you should be too…. To build and develop accurate personas for B2B marketing.

Intent Data 104

Intent Data Demand Generation Intent Lead Scoring 104

Engagio

NOVEMBER 19, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. However, this is not how many B2B marketers were trained to think. But Account-Based Marketing is different. Use data to identify high probability accounts.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

PureB2B

FEBRUARY 9, 2022

Launching a product that people want is one thing—putting a brand new product in the market and getting your target audience excited about it is another. This is what demand generation is all about, and it's what we're going to talk about in this post. Table of Contents What is Demand Generation?

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Top of Funnel 48

Inbox Insight

NOVEMBER 10, 2023

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. How are B2B marketers sourcing intent data? Finally, 3rd party intent data offers scale.

Intent Data 105

Intent Data Intent Demand Generation Buyer Intent 105

Aberdeen

NOVEMBER 14, 2019

Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Marketing Insider Group

AUGUST 18, 2020

That’s enough for any B2B company to run with and give it their all. It should happen not once, not periodically, not in meetings, not in emails, but constantly – with every move you make towards your revenue and sales targets. It’s the popular favorite in most B2B organizations. Perfect a Demand Generation Model.

Sales Management 287

Sales Management Lead Ranking B2B Sales Top of Funnel 287

ANNUITAS

MAY 24, 2016

In what has become perhaps the most over-promised and most under-delivered demand generation trend in recent years, everyone is throwing around the phrase ‘predictive analytics’ as one of their top B2B sales and marketing priorities, and yet there is no strong evidence anyone is really doing it. Why is this?

Demand Generation 100

Demand Generation Demand Analytics Lead Ranking 100

Aberdeen

JANUARY 28, 2019

Many B2B Marketing and Sales organizations have already implemented some level of AI to optimize their activities, including personalization of the buyer’s journey. But according to a blog post by Nida Chughtai, 2019 is the year AI for B2B marketing and sales will explode.

Intent Signal 40

Intent Signal Marketing AI Buyer Intent Ideal Customer Profiles 40

Inbox Insight

JUNE 16, 2023

That is why identifying target accounts is crucial to a successful Account-Based Marketing campaign. When only 5% of your B2B accounts are actively in-market to make a purchase right now , a lot of wastage occurs if your efforts aren’t synced around engaging that small cluster at the right time in their buying journey.

Account Based Marketing 92

Account Based Marketing Ideal Customer Profiles ABM Lead Ranking 92

Inbox Insight

DECEMBER 21, 2023

Understanding the behavior and preferences of potential buyers is pivotal for any successful B2B business. A key component of this understanding is intent data. What are the greatest usages, benefits and challenges of B2B buyer intent data? 3 key benefits of intent data 1.

Intent Data 52

Intent Data Intent Marketing AI Stats 52

The Point

JULY 1, 2019

For the last decade or more, it’s been an accepted principle – almost a key tenet – of B2B demand generation that business buyers don’t want to talk to a sales rep until the last possible moment. There was once a time when we would generate a lead and our job would be done. For example: * Lead Scoring.

B2B Sales 124

B2B Sales Demand Generation Agencies Top of Funnel Lead Scoring 124

Inbox Insight

MAY 31, 2019

Whether you’re in the early stages of deploying an account based marketing strategy, planning a scaled down account based marketing pilot or are in the midst of a fully-fledged ABM program, we have a water-tight methodology that you can pit your planning against. Target Account List (TAL) creation.

Account Based Marketing 71

Account Based Marketing Demand Generation Allocation Planning 71

Binary Demand

JUNE 29, 2023

[ps2id id=’overview’ target=”/]Understanding the intentions and interests of potential buyers is crucial for driving successful campaigns and maximizing return on investment (ROI). This is where B2B intent data comes into play. Creating focused account lists is made more accessible.

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

[ps2id id=’overview’ target=”/]Understanding the intentions and interests of potential buyers is crucial for driving successful campaigns and maximizing return on investment (ROI). This is where B2B intent data comes into play. Creating focused account lists is made more accessible.

Intent Data 52

Intent Data Intent ROI B2B 52

ANNUITAS

JANUARY 28, 2014

Once again 2014 will be a year that Content Marketing is front and center for a majority of B2B marketing departments. According to The 2014 Marketing Score Report by PR 20/20 “Organizations are missing opportunities to generate and nurture leads due to enormous gaps in their content marketing programs.”.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Strategy 100

Martech

OCTOBER 28, 2021

. “That is incredibly valuable for companies that have a huge target account list, as it helps prioritize companies that are ready to buy.” ” Not all customers have the same level of intent when they enter your business sales funnel. Understanding buyer intent. Define the intent data.

Top of Funnel 115

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 115

Binary Demand

MAY 4, 2023

[ps2id id=’overview’ target=”/]B2B lead generation is tricky but not impossible today! Filtering low-quality B2B sales leads and focusing on high-converting leads is the key issue every organization faces nowadays. B2B lead generation is tricky but not impossible today!

Lead Ranking 52

Lead Ranking Sales Qualified Leads Lead Scoring Paid Content 52

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. This is where timing is key because it’s critical to identify when your ideal buyers are actively doing their research. When you wait, you miss out on potential earned revenue from buyers who are ready to buy your solution now.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Inbox Insight

NOVEMBER 17, 2020

Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next. It’s all about being in the right place, at the right time, offering the exact solutions that buyers are looking for; and intent signals help you do just that.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

NetLine

DECEMBER 10, 2020

On its face, B2B lead generation is simple: A company creates and publishes content hoping to pique the interests of their target audience, assuming that the most interested folks will share a bit of information about themselves. But Marketers know that B2B lead generation is more complicated than this.

Intent 111

Intent B2B Sales Work Management Marketing Management 111

Madison Logic

SEPTEMBER 14, 2023

Technology leadership and high customer satisfaction reviews drive top rankings among B2B marketing solution providers NEW YORK, NY — September 14, 2023 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it set a new company record with 48 total badges in the G2 Fall 2023 Grid® Reports.

Enterprise Management 52

Enterprise Management Account Based Marketing Buyer Intent Marketing Management 52

Madison Logic

DECEMBER 19, 2023

These combined results along with other industry recognition and high customer retention rates validate Madison Logic as the prominent solution partner for enterprise demand generation marketers. ” — Sander D., ” — Sander D., We highly recommend them!” ” — Mackenzie B.,

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

DemandBase

JANUARY 27, 2020

The sales cycle for B2B can be long and inefficient. Sales team members often have to coordinate with each other, Marketing, and other departments to provide the right answers at the right time, to the right buying individuals within target accounts to deepen engagement. Capitalizing on Anonymous Intent.

Traffic 99

Traffic Account Based Marketing DemandBase Demand Generation 99

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Crimson Marketing

APRIL 23, 2015

Traditionally, B2B marketers have created buyer personas from customer hunches, not factual customer data. “As a result, a vast majority (83%) of B2B marketers say that their buyer personas are only ‘somewhat’ effective, according to a study from the ITSMA. Why is Data on Buying Intent the Key?

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Heinz Marketing

NOVEMBER 4, 2020

Lack of sales lead follow-up is a plague on B2B Companies. Heinz Marketing Demand Generation. Our approach covers strategy, design, and execution – including online and offline efforts that align buyer intent with your sales process to increase both immediate and long-term conversion yield. Listen in and enjoy!

Top of Funnel 132

Top of Funnel Marketing Automation Services Planning Sales Qualified Leads 132