Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? This long time staple has become the Rodney “No Respect&# Dangerfield of B2B and industrial marketing. Are those predictions a little premature?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Single Grain

APRIL 24, 2023

With so many digital marketing tactics available, it can be challenging to know which ones will work best for your B2B business. That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you.

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

Single Grain

APRIL 13, 2023

Are you struggling to generate leads and increase revenue through your B2B PPC campaigns? With the digital landscape constantly evolving, it can be challenging to keep up with the latest trends and strategies for pay-per-click advertising in the business-to-business space.

Paid Content 52

Paid Content PPC Lead Scoring Lead Ranking 52

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. But I paid her. Content Marketing Institute ).

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Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Ledger Bennett

APRIL 18, 2020

For many in the B2B world, SEO is often overlooked for the ‘quick’ wins of paid media. But when we take a step back, the very nature of PPC is counter-intuitive to B2B marketing. Business to Business marketing is generally drawn out and can take weeks even months for bosses to make a decision.

Paid Content 52

Paid Content Paid Search Agency SEO B2B Marketing 52

ClickDimensions

MARCH 8, 2023

Digital marketing can be difficult to grasp at the best of times, especially with so many acronyms being used across the marketing landscape. So, to help you out we have put together a list of the top 35 common acronyms used in the digital marketing world. Several optimizations may be needed to your ad to ensure success.

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Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

Circle Studio

OCTOBER 12, 2017

Marketing is no exception, with an ever-expanding vocabulary of terms and jargon that may at times sound like a foreign language to business executives in non-marketing roles. Account-Based Marketing (ABM) – A B2B marketing strategy focused on fewer, specific targets, as opposed to marketing to the masses.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Digital B2B Marketing

JUNE 7, 2012

Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. The Basics B2B : Business to business. PPC : Pay Per Click.

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Paid Content Lead Ranking Cost Per Click Cost per Lead 100

markempa

DECEMBER 1, 2014

Tweet Marketing automation technology has become an indispensable tool in the complex sale marketer’s arsenal. Case Study #1 – Marketing Automation: 200% increase in lead volume for software company after implementation. Case Study #2 – Lead Generation: Revamped marketing automation and CRM technology drives 75% more leads.

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Marketing Automation Services Case Study Case Studies Marketing Management 120

Sprout Social

JULY 26, 2019

If you’ve been observing social media conversations, you might have come across a ton of lingo or acronyms that take you a while to figure out. Social media acronyms like TFW, TBH and LMK get thrown around very casually in comments, captions and conversations between people. Network-specific social media acronyms. YT – YouTube.

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Social Media Cost Per Thousand Work Management Media 112

Brandpoint

JUNE 24, 2021

So go ahead and Ctrl + F or Command-F and search the acronym you’re looking for. AVE: Ad-value equivalency. Ad-value equivalency, or AVE, is a PR tool for measuring the success of a given earned media campaign or placement. B2B: Business-to-Business. B2C: Business-to-Consumer.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. You’ve come to the right place.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. You’ve come to the right place.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Hubspot

JUNE 19, 2014

That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. 60 Common Marketing Acronyms. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. B2B: Business-to-Business.

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Paid Content Work Management Sales Management CMS Development 28

Magisto

OCTOBER 3, 2019

Go ahead and bookmark our digital marketing terms glossary and let this be your guiding light that you can refer to over and over again. A/B Testing – Testing two variables like time of posting, color of button, kind of call to action, landing pages, ad, to see which one performs better.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 1) A/B Testing.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28