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2010 – Welcome to the Age of Customer Service

Buzz Marketing for Technology

Every business must recognize that customer service is now their primary business. I believe that we are entering the age of customer service and customer service economy will become the norm this decade and beyond. 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions.

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B2B Marketers Fate Rests in the Hands of a Few

Buzz Marketing for Technology

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Therefore our spending patterns are typically reversed.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? It’s all based on Facebook’s algorithm called EdgeRank. Tweet This!

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Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

How can you maximize your results through social bookmarking sites like Digg? One of his recommendations is to subscribe to TubeMogul , a free service that enables you to upload video to multiple sites and provides detailed viewership metrics. Why is online reputation management so important? How does social media relate to SEO?

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

3 items that should be in your 2010 email budget by BtoB Magazine. Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today. 3 Steps to Grow Your B2B E-mail List More Effectively by ClickZ. by BtoB Magazine. Email Marketing Tips and Tactics. Email Marketing Research and Stats.

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

Social Media Affecting BtoB Buying Behavior by The Proactive Report. Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land. B2Bs Tap Social to Boost Search by eMarketer. product photos, diagrams, infographics, trade show pics etc.),

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us