SWZD

APRIL 9, 2019

ABM has become the dominant go to market strategy for B2B marketers. ABM has become the strategy baseline for B2B marketers as digital innovation has continued to change the behavior of B2B buyers and how they approach the decision and purchase process. B2B buyer behavior continues to evolve.

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DemandBase Account Based Marketing ABM B2B Thought Leadership 48

ANNUITAS

APRIL 24, 2014

When I worked at Demandbase I was particularly inspired by the book and applied the cornerstone trigger event, Oakland A’s loss of player Jason Giambi to the Yankees, to B2B marketing and sales. I emailed the following to Ardath: “We need to take a similar approach to picking the companies we are going to pursue.

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Account Based Marketing DemandBase Demand Generation Work Management 100

Only B2B

JULY 14, 2023

Account-Based Marketing (ABM) has emerged as a highly effective strategy for targeting and engaging key accounts in B2B marketing. In this blog, we will explore the role of AI in ABM, focusing on how it enhances personalization and improves efficiency.

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Account Based Marketing Marketing AI ABM Efficiency 62

DemandBase

APRIL 9, 2019

Your “qualified session” is defined as a visitor with 3 or more pageviews which must include a product / solution, success story, resource, or blog page. There is a large Total Marketable Universe for your company but many of these companies are not going to be a good fit. Your site gets 20,000 sessions a month. What it takes.

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Ideal Customer Profiles Marketing Websites DemandBase B2B 77

DemandBase

OCTOBER 23, 2018

Meeting all of you and being able to have conversations in person about Account-Based Marketing is what we live for. See below for the top 5 B2B marketing trends we heard while on the road. According to a SiriusDecisions survey, 62% of B2B companies are beyond pilot mode and into a full ABM program. Have a group?

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Account Based Marketing Trends B2B Marketing DemandBase 78

Metadata

NOVEMBER 17, 2021

Disclaimer: I’m not here to bash account-based marketing. ABM is a proven way to connect with your target accounts in a personalized way. Most B2B companies should be doing ABM. Yet IMHO, the pendulum has swung too far to an all account-based mentality at the expense of proven demand gen activities.

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Account Based Marketing ABM Enterprise Management Work Management 98

Customer Experience Matrix

MARCH 4, 2014

My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. centric DemandBase and Bizo. It provides more global coverage than U.S.-centric

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Top of Funnel Advertising Funnels Paid Search Agency Display 120

Engagio

SEPTEMBER 20, 2021

Instead of diving headlong into account-based strategies – because diving head first into everything isn’t an approach for everyone – you can take things one step at a time, and that’s what this blog is about. We’ll focus on three things: Identifying and reaching target accounts. Figuring out who we want to target.

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DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Engagio

JANUARY 20, 2024

“Smart CMOs work across different parts of the organization and make those connections, and really focus the organization on targeting customer needs. He talks about concepts like Martech Law and how companies must prioritize which new technologies to adopt. “We saw something really interesting.

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Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

DemandBase

MAY 21, 2020

Demand Generation. When we start working with companies, we often find that they have spent hundreds of thousands of dollars on martech but have never developed their ABM strategy. As Chris Golec says in his book Account-Based Marketing , “ABM uses technology, but it is ultimately a strategy. Demand Generation.

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Account Based Marketing ABM Budget Programs Demand 98

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. What companies use account-based marketing?

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Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. What companies use account-based marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Engagio

JANUARY 12, 2021

In the past five to ten years, B2B CMOs around the world have made great strides in improving marketing analytics. But with the rise of Account-Based Marketing, B2B marketers need new metrics—ABM metrics—to guide how they measure and prove their results. ABM analytics are different than traditional demand generation analytics.

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Account Based Marketing ABM Lead Ranking Top of Funnel 112

KoMarketing Associates

SEPTEMBER 16, 2020

Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments ( ITSMA ). And yet, many B2B marketers have still held back from adopting ABM. If you’ve never done an account-based marketing program before, it’s wise to start small.

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Account Based Marketing Budget Programs Planning Paid Search Agency 269

DemandBase

OCTOBER 10, 2018

As a B2B marketer at a high-growth company, my outlook is typically 3 – 6 months ahead, so I’m searching for cozy winter holiday venues in the height of summer or selecting bright cheery images for spring’s email drips, while sipping pumpkin spice lattes. Excuse #2: We don’t have the budget for ABM.

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Account Based Marketing ABM Demand Generation Allocation 69

DemandBase

JULY 2, 2020

You may have heard that this summer Demandbase acquired Engagio. But it’s more like we’ve joined forces, because, with our combined breadth of talent and ABM technology solutions, we’re poised to take B2B marketing into the next dimension. Brandon is a growth and demand generation marketer.

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DemandBase Work Management Marketing Management Account Based Marketing 122

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

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Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Unbound B2B

FEBRUARY 6, 2023

Quick Summary: Account-based marketing is a strategic sales and marketing technique that engages and converts highly-targeted audiences. ABM is all about focusing your marketing efforts on high-value accounts that have the maximum potential of converting into sales. What is ABM or Account Based Marketing (ABM)?

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Account Based Marketing Work Management Marketing Management ABM 52

Heinz Marketing

MAY 14, 2019

Account-based marketing has emerged strongly over the past 2-3 years as a more disciplined, interactive way for sales and marketing to increase focus, conversion and velocity amongst their most important, strategic target accounts. Earlier this spring, Demandbase published a complete, book-level guide to ABM. Refreshing!

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Account Based Marketing ABM DemandBase Budget Programs 69

DemandBase

SEPTEMBER 19, 2019

For eight weeks this summer, I was lucky enough to work on the Demandbase marketing team as an intern. I’m happy to say my time at Demandbase far exceeded my expectations. Want a sneak peak into the life of a Demandbase marketing intern? I was also able to network with nearly everyone in the company.

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Account Based Marketing DemandBase ABM Marketing & Strategy 40

NetLine

JULY 1, 2021

In this blog, we’ll explore what content syndication is and how it works, why content syndication is beneficial for B2B content Marketers, and three misconceptions that give the practice a bad name. The Benefits of Content Syndication for B2B Marketing. How B2B Marketers Use Content Syndication to Generate Leads.

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Sales Management B2B Marketing Top of Funnel Work Management 52

Webbiquity

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. In less than a generation, information has gone from being scarce to overabundant. How should b2b marketers adjust their strategies to keep up with this evolution?

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Sales Management Work Management Marketing Management B2B Marketing 100

DemandBase

OCTOBER 2, 2018

Self-described as a “Doppler radar” list for CMOs, the blog includes five areas that marketing leaders should have top of mind going into 2019. The list includes tried and true advice on annual reviews and AI, but what stood out among the noise was tactical advice around field marketing: Redefine field marketing.

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Account Based Marketing DemandBase Planning Paid Search Agency 40

TrustRadius Marketing

OCTOBER 3, 2022

Companies are “viewing intent data as an integral layer of intelligence in their revenue funnel and a critical component of their overall go-to-market strategies,” according to Demand Gen Report. Another obstacle for many companies is insufficient knowledge, ability, or time to apply this data meaningfully. .

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Intent Data Intent Intent Signal Top of Funnel 52

ANNUITAS

MARCH 11, 2014

In their recent white paper called The Marketing Technologist – A New Role For The Modern B2B Marketing Organization marketing technology personalization platform Demandbase makes a good case as to why the marketing technology stack needs to be owned by marketers. Marketing technology requires speed and flexibility. Or does it?

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Work Management Marketing Management CMS Development Planning 100

Engagio

SEPTEMBER 9, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Companies that give extra flexibility to their employees will have the edge in this area.” – Bill Gates, Microsoft. The list goes on.

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Account Based Marketing ABM Ideal Customer Profiles De-duping 125

ANNUITAS

MARCH 4, 2014

It reminds me of a post I wrote while at Demandbase called Marketing is a Mix Tape which still stands up and speaks to the problem of the perceived “ease” of marketing automation and other marketing technologies. Author: Jason Stewart @jstewart_1 Vice President, Demand Generation, ANNUITAS.

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Enterprise Management Work Management Marketing Automation Services Marketing Management 100

Engagio

SEPTEMBER 15, 2020

And Jay added a couple more reflections to this blog, now that summer 2020 has drawn to a close and his team has settled into what is expected to be the new normal, at least for the remainder of the year. And they’re really focused on Sales enablement because they’re leaning more into, “Let’s prioritize accounts.

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Ideal Customer Profiles Work Management Tips Marketing Management 71

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

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Account Based Marketing DemandBase Marketing Automation Services Work Management 132

NetLine

MAY 1, 2018

We can help deliver on your #ABM goals and enrich your #demandgeneration strategy no matter you company size. March 20th – Keynote presentation by Scott Albro of TOPO. “ #ABM becomes #B2B Marketing” target markets, too vague and not specific enough. But allow it to define Target Accounts. You, our customers.

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Account Based Marketing ABM B2B Thought Leadership Thought Leadership 40

Funnelholic

NOVEMBER 4, 2015

Once sales has worked to identify target accounts (perhaps supplemented by one of the marketing technologies mentioned in the previous chapter), it’s marketing’s job to take that list of accounts and engage with them. This is where account-based marketing comes into play.

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Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

Adobe Experience Cloud Blog

JUNE 27, 2010

“Social CRM isn’t just about bolting on a new plug-in to your system like a new air foil on your minivan, but instead a new way of doing business,” Jeremiah Owyang wrote in a recent blog post on his Web Strategy blog. Accessing sites like Demandbase, LinkedIn and Jigsaw from the tools already in use.

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CRM Marketing Management Jigsaw Web 2.0 48

Heinz Marketing

FEBRUARY 3, 2020

Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Demandbase is synonymous with account based marketing. Our guest is Nani Shaffer.

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DemandBase Account Based Marketing Top of Funnel Demand Generation 62

Engagio

AUGUST 26, 2021

To most-effectively go after your target accounts, you have to define just how valuable their business is to you, and that means admitting that some of your accounts are more valuable than others. To do this, we have to get account segmentation right. They aren’t just another company. Let’s dive in. .

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Ideal Customer Profiles Segmentation Demand Generation B2B Marketing 103

Engagio

AUGUST 26, 2021

To most-effectively go after your target accounts, you have to define just how valuable their business is to you, and that means admitting that some of your accounts are more valuable than others. To do this, we have to get account segmentation right. They aren’t just another company. Let’s dive in. .

Ideal Customer Profiles 86

Ideal Customer Profiles Segmentation Demand Generation B2B Marketing 86

DemandBase

AUGUST 18, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Seventy-two percent of companies surveyed increased their ABM budget, according to a study from the ITSMA and ABM Leadership Alliance.

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