The Point

APRIL 16, 2019

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Martech

MAY 14, 2024

Even with advances in addressability, identity mapping, and identity resolution, perfect evaluation of marketing ROI remains elusive, especially in B2B or B2B2C business models. Under this category fall activities such as channel strategy, communication strategy, branding, and improving KPIs such as cost per acquisition, cost per lead, etc.

ROI 109

ROI Marketing Attribution Cost per Acquisition Work Management 109

NetLine

OCTOBER 16, 2023

To compete in this crowded space, B2B marketers need innovative solutions that boost reach and ROI in short order. Combining Forces to Reach Net New Audiences Finding and engaging net-new prospects is crucial for B2B marketers. But, executing an omnichannel strategy takes time and bandwidth that teams today just don’t have.”

Enterprise Management 52

Enterprise Management B2B Marketing B2B Marketing Automation Services 52

Metadata

MAY 8, 2023

What do Bigfoot, aliens, and stress-free B2B marketers have in common? If anyone tells you they’ve seen a B2B marketer who isn’t in a constant state of panic, they’re lying. The life of a B2B marketer isn’t easy, especially in a down economy when every dollar needs to go the extra mile—or ten. They don’t exist.

Social Media 52

Social Media Cost per Lead Campaigns Automation 52

Metadata

SEPTEMBER 28, 2022

The life of a B2B marketer is full of decisions. That last question is common among B2B marketers—do they look toward the future (video) or stick with what they know (image)? That last question is common among B2B marketers—do they look toward the future (video) or stick with what they know (image)?

Paid Search Agency 52

Paid Search Agency Ads Practices Cost per Lead 52

Conversica

OCTOBER 30, 2019

According to a recent webinar jointly hosted by SummitSync co-founder and president Al Torres and Conversica Director of Global Partnerships Amelia Farber, an average of 21 percent of organizations total B2B Marketing budget is allocated to events. If the lead doesn’t respond within those few minutes, that’s okay.

Trade Show 45

Trade Show Marketing AI Enterprise Management Marketing Budget 45

Altitude Marketing

OCTOBER 23, 2018

But it is possible to determine the right amount you should be spending on your branding and lead generation efforts without taking a bath. This post covers how to set a B2B marketing budget, including breakdowns of how much you’ll need to invest on executing your preferred strategies and vision. Every industry is different.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56