NetLine

JUNE 22, 2023

The pain B2B demand gen marketing pros experience whenever sales fails to act on leads or dismiss them prematurely can be quite painful. Sales, conversely, pulls its collective hair out whenever marketing overpromises and underdelivers on quality buyer-level information.

Validation 97

Validation Sales Qualified Leads Marketing Automation Services High Quality Lead 97

DealSignal

SEPTEMBER 7, 2021

What does this mean for digital marketing spend in 2021-2022, and how should you plan to allocate your B2B marketing budget for the best ROI? Here, we explore insights and walk through three tips you should keep in mind when creating your B2B marketing budget. What does this mean for marketing teams?

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

PureB2B

MARCH 28, 2022

As a solution provider to these types of buyers, it’s your role to not only market to them efficiently but generate a pipeline of high-quality leads to manage. Lead generation is the result of passive thought leadership and segmented marketing outreach. Call to Action. Landing Pages. Intent Data.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

PureB2B

MAY 19, 2022

Using LinkedIn for lead generation has become a staple of B2B marketing. Most B2B marketers have a run-of-the-mill approach to building a professional-looking profile and sharing branded content, waiting patiently for clicks which rarely (if ever) become leads. It’s a Gold Mine of B2B Contacts. B2B buyer’s journey.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

NetLine

MARCH 7, 2022

Fortunately, we know the solution: Studying and understanding buyer-level intent data. NetLine’s Intent Discovery capabilities package all of this data into actionable insights for B2B Marketing and Sales teams. Through Buyer-Level Intent Discovery, you can tap into our networks’ entire universe: .

Intent 59

Intent Work Management Marketing Management B2B Marketing 59

PureB2B

JUNE 16, 2022

Are they waiting for the best time to buy, patiently looking for discount promotions or tailored sales pitches? Catering for intent is the gold standard in ABM, ensuring you target the most ideal accounts, with content relevant to their position in the sales process. How to Use Email Marketing to Boost ABM Results.

Account Based Marketing 62

Account Based Marketing ABM Email Marketing Webinar Metrics 62

DealSignal

AUGUST 26, 2020

DealSignal Intent-based Inbound Lead Enrichment combines who, why, when, and where, and fully automates the process, so marketing can deliver truly actionable leads to sales and reps can then engage them with highly personalized, timely outreach. Levy, Principal of GZ Consulting.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

TrustRadius Marketing

OCTOBER 3, 2022

It’s no secret that winning brands are leveraging intent data throughout the buyer’s journey. From gaining access to rich signals of in-market buyers to incorporating such data in marketing and sales platforms, organizations can quickly identify and reach prospects and build stronger relationships. .

Intent Data 52

Intent Data Account Based Marketing Intent ABM 52

Zoominfo

JUNE 25, 2021

Unclear sales goals are costly. These are metrics that prioritize and improve sales performance and yield valuable specifics like percent of team meeting quota, average on-target earnings, and sales cycle length. KPIs should match the specific needs of your sales team. The Sales KPIs You Need to Know.

Sales Management 227

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 227

PureB2B

MAY 20, 2022

So much so, in fact, that it’s the fastest-growing data category across the B2B market, with 92% of companies reporting using intent data ?in It’s not like we haven’t seen new strategies and tools to enhance lead generation, speed the sales cycle, and increase overall conversion before. in some way. What is Intent Data?

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

PureB2B

APRIL 4, 2022

As a marketer, you’re faced with not only meeting your KPIs, but also supporting the sales team. In an ever-changing B2B selling environment, it can often feel like there are never enough sales leads. As digital marketing has evolved, so has the need for improved data. Take Advantage of Account-Based Marketing.

Sales Leads 62

Sales Leads Sales Qualified Leads Top of Funnel Account Based Marketing 62

PureB2B

MAY 30, 2022

Sales enablement is a continuous business development discipline that equips salespeople with the process, tools, and content to help them sell more effectively. According to statistics, sales enablement’s adoption ballooned by a whopping 343% over the past five years. The role of SDRs in the modern B2B world can be overwhelming.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

PureB2B

MAY 30, 2022

Time management challenges can prevent sales development representatives (SDRs) from hitting their quotas, which subsequently impacts organizational performance. When administrative tasks and repetitive activities take up a huge chunk of a sales representative’s time, it prevents them from profitable activities like making the actual sale.

Work Management 62

Work Management Marketing Management Sales Qualified Leads Intent Data 62

TrustRadius Marketing

SEPTEMBER 29, 2022

Marketing operations teams are responsible for making customer data more actionable for their sales and marketing teams. These bottom-of-funnel (BOFU) insights can be the secret ingredient you need to grow your pipeline and win more in-market buyers. . Finding new sales opportunities.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

Marketing operations teams are responsible for making customer data more actionable for their sales and marketing teams. These bottom-of-funnel (BOFU) insights can be the secret ingredient you need to grow your pipeline and win more in-market buyers. . Finding new sales opportunities.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

6sense

MAY 10, 2017

With all the new technologies that enable B2B marketers to use the sharp minds they were born with, it really is a whole lot more fun than it used to be. There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

DealSignal

JUNE 26, 2019

New module helps B2B Marketing & Sales teams drive higher conversion rates by prioritizing in-market buyers and engaging them in a highly personalized way. Personalize outreach and lead nurturing to increase conversions. Gain insight into buyers’ topics of interest and uncover competitive situations.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

PureB2B

JULY 2, 2019

So instead of a product plug, spend some time thinking about what causes a buyer to start researching similar products to yours. Know Your Sales, BDR, and Nurture Strengths to Decide Which Programs Make the Most Sense. There are many other ways to find better and more in market buyers than by executing a standard BANT style program.

Demand Generation 62

Demand Generation Demand Generation Top of Funnel 62

Zoominfo

JUNE 25, 2021

You wouldn’t run a modern sales team without a solid set of goals. These are metrics that prioritize and improve sales performance and yield valuable specifics like percent of team meeting quota, average on-target earnings, and sales cycle length. KPIs should match the specific needs of your sales team.

Sales Management 100

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 100

PureB2B

JULY 2, 2019

So instead of a product plug, spend some time thinking about what causes a buyer to start researching similar products to yours. Know Your Sales, BDR, and Nurture Strengths to Decide Which Programs Make the Most Sense. There are many other ways to find better and more in market buyers than by executing a standard BANT style program.

Demand Generation 48

Demand Generation Demand Generation Top of Funnel 48

PureB2B

OCTOBER 20, 2020

It goes without saying, but we’ll reiterate it again- sales is hard. Whether you’re looking at it from a marketing or sales perspective, getting someone interested in a product or service you offer, and turning that interest into a real conversation can feel next to impossible. Unified Voice Between Sales and Marketing.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Top of Funnel 62

NetLine

NOVEMBER 30, 2023

Intent data is an essential part of sales enablement. Naturally, marketing has a key role to play, too. But with the volume of content online continuing to increase, how exactly should B2B marketers highlight the right content for sales teams to use at the right time? After that, make sure you ask your sales team.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Sword and the Script | B2B

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. Something similar has happened in B2B marketing over the last 20 years.

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Marketing AI Paid Content Work Management Marketing Management 127

NetLine

JUNE 5, 2023

They were missing nearly all of their buyer’s journey… But not anymore. Welcome INTENTIVE: The Next Frontier of Buyer-Level Intent Insights Today, we’ve launched INTENTIVE —a revolutionary product we believe will change the way B2B organizations identify and approach buyers. What is INTENTIVE?

Intent 52

Intent Intent Data Ideal Customer Profiles Intent Signal 52

SalesIntel

APRIL 11, 2024

Step 1: Define Your ICP Building a solid foundation is an effective first step in generating targeted sales leads. To begin, identify and research your total addressable market (TAM) and your ideal customer profile (ICP). Geographic segmentation refers to the geographic aspects that separate sales prospects.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 11, 2024

Step 1: Define Your ICP Building a solid foundation is an effective first step in generating targeted sales leads. To begin, identify and research your total addressable market (TAM) and your ideal customer profile (ICP). Geographic segmentation refers to the geographic aspects that separate sales prospects.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

AUGUST 2, 2021

Now, marketers are fully prepared with tools and strategies to trace every step connected to someone making a purchase. The B2B buying journey is more self-serve and digital than ever before. Marketers must identify their in-market buyers early on to be successful by starting sales conversations and getting ahead of the competition.

Purchase Intent 98

Purchase Intent Intent Data Intent Purchase 98

Content4Demand

SEPTEMBER 8, 2021

Today, we speak with Latané Conant, CMO of 6sense and author of No Forms, No Spam, No Cold Calls —a must-read for marketers learning how B2B brands can deliver personalized messaging. Do you see opportunities for more B2B brands to use intent data intelligence at the foundational stage to formulate their content strategies?

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Intent Data Intent Content De-duplication 84

Inbox Insight

JANUARY 5, 2023

Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. A successful demand generation strategy drives long-term engagement and considers every touchpoint in the buyer journey to effectively boost revenue and accelerate the B2B sales process.

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Demand Generation Demand Generation Agencies Top of Funnel Demand 52