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Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns

Zoominfo

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies.

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Report: Marketing and Sales Professionals to Team Up, Clean Up Data

KoMarketing Associates

Although sales and marketing teams have not always worked closely together, new research suggests that they will collaborate frequently in the near future. About 53% believe that insights into B2B customers will become clearer by focusing on data integrity as well, such as data hygiene, cleanliness and robustness.

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Terminus acquires Zylotech, the B2B CDP

Martech

Zylotech is a purpose-built B2B CDP with a customer base including Google, Cisco and Dell. In a release, David Raab, founder of the CDP Institute, said “CDP is becoming more widely adopted in B2B, as companies recognize their marketing automation and CRM systems are not enough to provide true data unification and sharing.

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Open season on CRMs?: Friday’s Daily Brief

Martech

Good morning, Marketers, and how important to you is your CRM? As we note in the Terminus news below, it seems to be open season on CRMs. But there does seem to be a growing chorus singing the tune that the CRM should be a minor part of the B2B marketing stack, not the hub where everything happens. Editorial Director.

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10 Best Account-Based Selling Tools

SalesIntel

Adopting an ABS strategy will help your team meet quota, complete more transactions, and achieve a greater return on investment from your sales initiatives. ABS initiatives outperform other marketing efforts, according to 85% of B2B marketers. . This strategy focuses sales teams on a group of highly focused, high-value accounts.

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A Guide to B2B Data Platforms Providers

DealSignal

With so many B2B data platforms providers available today, how do you know you’re choosing the right vendor for your business? B2B Data Platforms Providers: Essential Differences. How B2B data is sourced and verified has a direct effect on the outcome of your team’s performance. This translates to a projected 37.4

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Top 10 Lead Enrichment Tools in 2024

SalesIntel

The first step in the sales process is prospecting. Accurate lead data is crucial for successful sales and marketing efforts. Issues in lead data quality can easily undermine your sales and marketing efforts. Access advanced-level B2B data. To effectively prospect, you need verified contact data on your ideal buyers.