Vidyard

OCTOBER 11, 2018

In this session, you’ll learn how to overcome some of the common mistakes associated with using video as a sales tactics. (We Jamie Shanks, CEO of Sales for Life, also has a few things to say about video. His talk 6 Proven Ways to Boost Response Rates and Customer Engagement with Video dives deep into video.

Video Marketing 74

Video Marketing Planning B2B Thought Leadership Cross-Selling 74

Vidyard

NOVEMBER 6, 2018

94% response rates. Video has emerged as a powerful tool for modern B2B sales teams. LeadIQ’s top performing sales development rep, Jeremy Leveille, recently recorded 24 custom songs and raps for targeted accounts resulting in 23 responses (that’s a 96% response rate, folks) and 17 qualified opportunities.

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch).

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch).

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Vidyard

NOVEMBER 6, 2018

94% response rates. Video has emerged as a powerful tool for modern B2B sales teams. LeadIQ’s top performing sales development rep, Jeremy Leveille, recently recorded 24 custom songs and raps for targeted accounts resulting in 23 responses (that’s a 96% response rate, folks) and 17 qualified opportunities.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

EveryoneSocial

JANUARY 23, 2018

Account-Based Marketing, B2B, & Employees. Over the last few years, the evolution of how B2B marketing and B2B sales work has shifted into new and exciting directions. Of the 845 B2B services professionals polled, 42.1% said this was extremely or very challenging.”. Google Trends for account-based marketing.

Account Based Marketing 61

Account Based Marketing Paid Search Agency Companies ABM 61

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch).

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Vidyard

APRIL 4, 2017

In this session, you’ll learn how to overcome some of the common mistakes associated with using video as a sales tactics. (We Jamie Shanks, CEO of Sales for Life, also has a few things to say about video. His talk 6 Proven Ways to Boost Response Rates and Customer Engagement with Video dives deep into video.

Video Marketing 50

Video Marketing Planning B2B Thought Leadership Cross-Selling 50

Engagio

APRIL 23, 2020

In our previous post, we asked the experts “ What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis? ”. I asked them “How should B2B marketers be planning their programs and strategies for the rest of 2020 and beyond?”. Thought leadership and content. Today we look to the future.

Account Based Marketing 62

Account Based Marketing B2B Marketing Planning Paid Search Agency 62

The Effective Marketer

MARCH 22, 2012

Best Practice B2B Company Rates: Inquiries to MQL: 9.3%. You have to be prepared to engage them throughout the cycle. The problem, though, is that marketers have to face the realities of the B2B Buying Cycle: You control less. Your sales resources will often be in reactive mode. Responsibility.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Terminus

OCTOBER 29, 2021

Put simply, account-based marketing (ABM) is a focused approach to generate sales opportunities with specific accounts instead of marketing to the entire market. ABM is a good fit for B2B companies selling high-ticket products to mid-level and enterprise customers. The Biggest ABM Myths. Why is this a misconception?

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

B2B Digital Marketer

SEPTEMBER 22, 2020

Listen to this episode of the B2B Digital Marketer Podcast , as John O’Connor shares why although the digital age has changed, the marketing principles remains the same. John O’Connor is the CEO of the European B2B customer experience (CX) company Deep-Insight. 00:36 – John’s background in B2B Digital Marketing.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Lead Ranking Marketing Management 52

Vidyard

FEBRUARY 18, 2021

That’s why 2021 is the year that video goes from ‘test’ to ‘invest’ across sales teams if they want to look for new ways to stand out and continue building relationships at a distance. B2B sellers will become experts at creating and engaging with video. Paid is Shortening Deal Cycles.

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Contently

JULY 30, 2018

We decided to invest in building a robust research team to capture and serve up insights to our B2B clients in medical groups and hospitals. But here are some lessons learned over the past two years that might be useful for other B2B content marketers. Don’t skimp on storytelling. Prepare to rethink KPIs regularly. The lesson?

Storytelling 165

Storytelling Top of Funnel Enterprise Management Work Management 165

Contently

JULY 30, 2018

We decided to invest in building a robust research team to capture and serve up insights to our B2B clients in medical groups and hospitals. But here are some lessons learned over the past two years that might be useful for other B2B content marketers. Don’t skimp on storytelling. Prepare to rethink KPIs. The lesson?

Storytelling 113

Storytelling Top of Funnel Enterprise Management Work Management 113

Directive Agency

MAY 26, 2017

For example, we here at Directive Consulting niched our business to focus on B2B. i.e. It’s easier to build brand awareness for “ B2B & Enterprise SEO ” than it is for all of “digital marketing.” On top of that, here are four demand gen lessons we learned from niching towards B2B.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Vidyard

FEBRUARY 18, 2021

Top Five B2B Video Trends for 2021 Get the latest video trends report. Get the Report Video Trend 1: Video in Sales Explodes It was only a few short years ago when some innovative outbound sales reps toyed with the concept of using video as an outreach tool. B2B sellers will become experts at creating and engaging with video.

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Vidyard

JANUARY 24, 2022

Steal These TikTok For B2B Tips 1.1 Getting Started: TikTok For B2B Businesses 1.2 Balancing Trends And Batching TikToks For B2B 1.3 Ride The TikTok for B2B Wave 1. The Benefits of Video for Sales 1.1 Sales videos: 2. Where to Use Video Throughout Your Sales Cycle 2.1 Fail, Reflect, Improve 1.6

Sales Management 65

Sales Management Top of Funnel Best Practices B2B Thought Leadership 65

Vidyard

FEBRUARY 2, 2021

Where to Use Video in the Sales Cycle 4.1 Post-Sale 5. Recommended Video Type(s): Thought Leadership and How-To 3.6 One-to-One Sales Video Length 3.8 Thought Leadership Video Length 4. Steal These TikTok For B2B Tips 1.1 Getting Started: TikTok For B2B 1.1.1 Sales videos: 2.

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 14, 2021

Steal These TikTok For B2B Tips 1.1 Getting Started: TikTok For B2B Businesses 1.2 Balancing Trends And Batching TikToks For B2B 1.3 Ride The TikTok for B2B Wave 1. The Benefits of Video for Sales 1.1 Sales videos: 2. Where to Use Video Throughout Your Sales Cycle 2.1 What is a Sales Pipeline?

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65