Adobe Experience Cloud Blog
MARCH 5, 2015
Since I am on the Demand Gen team at Marketo, this was right up my alley and I was thrilled to get some expert tips from email marketing thought leaders. One of the top takeaways I learned was from Jonah Berger, a professor at The Wharton School of Business, on Word of Mouth Marketing. But How Do You Do It?
Adobe Experience Cloud Blog
APRIL 6, 2018
Word-of-mouth is a powerful, largely unacknowledged force in most marketers’ success. It rarely fits neatly into spreadsheets, it generally defies quantification, it isn’t easily tied back to top-line metrics, and thus isn’t talked about enough in B2B. 85-90% of word of mouth is communicated offline.
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Adobe Experience Cloud Blog
MARCH 30, 2018
Long ago, before marketing automation and MarTech technologies permeated our world, successful businesses would often rely on word-of-mouth marketing (WOMM). With WOMM, marketers are looking to influence and encourage customers to spread the word about their products. What is Customer Success Marketing?
Adobe Experience Cloud Blog
JULY 17, 2018
Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. 1) Customer Case Studies.
Engagio
JANUARY 27, 2021
Marketing trailblazer, thought leader, entrepreneur, and physics enthusiast. And before that he created and co-founded the popular marketing automation software Marketo. Needless to say, he has some serious street cred in B2B tech.). “We used to build our brands with thought leadership first. How he got here.
Adobe Experience Cloud Blog
FEBRUARY 1, 2019
But with the widespread adoption of AI, these methods will eventually seem as outdated as word of mouth. Most B2B databases house thousands of contacts. The post How AI Will Redefine the Modern Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Ambal's Amusings
MAY 5, 2010
" Jon Miller is VP of Marketing at Marketo , the fastest growing marketing automation vendor. Blog Modern B2B Marketing Twitter jonmiller2. So don’t just send them to sales: be sure to score them to identify the best ones, and nurture and develop the rest with more great content and thought leadership.
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