B2B Thought Leadership Marketing RSS Twitter 
Webbiquity
MARCH 15, 2018
Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What are your goals from social media marketing? What are you goals from social media marketing? What is the right social media scheduling tool for your business?
Convince & Convert
SEPTEMBER 11, 2015
A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. To be fully effective, this presence will be separate from any marketing content but consistent with the message it contains. In a B2B situation, this becomes even more important.
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Savanta
FEBRUARY 1, 2012
I’ve been observing B2B marketers in their natural habitat. It all began with a study Circle Research conducted for B2B Marketing late in 2011 to establish the ‘state of the nation’ in B2B social media. Consumer marketers envy @cocacola’s score of 72. Interesting, but what’s a good score for a B2B brand?
KoMarketing Associates
DECEMBER 1, 2015
It has been a successful year within our organization and I’ve witnessed our content marketing team grow in both size and ability over the last twelve months. More about this challenge: According to the Content Marketing Institute , 54 percent of B2B marketers in 2015 were challenged by “producing engaging content.”
Adobe Experience Cloud Blog
AUGUST 11, 2017
Content curation provides a direct path to thought leadership for brands and individuals. I’d finish reading an interesting article, then head to Twitter, LinkedIn or Facebook and share it. I’d finish reading an interesting article, then head to Twitter, LinkedIn or Facebook and share it. Content Curation Best Practices.
Savanta
FEBRUARY 14, 2013
As birds migrate north to secure nesting ground, gaggles of marketers flock to secure budget for their marketing plans. We all know that successful marketing propositions perfectly align with customer needs and wants. Through smart questioning and clever pattern-spotting maths, these techniques deduce what truly motivates behaviour.
Marketing Insider Group
FEBRUARY 16, 2012
CMOs feel largely unprepared for the challenges of today’s marketing challenges when it comes to the changing buyer, the corporate pressures to contribute and the skills and tools they have to work with. And yet much of the B2B Marketing conversation is still on generating leads. Change is coming to B2B Marketing.
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