B2B Thought Leadership Marketing Budget Creation Paper Software 
nDash
DECEMBER 14, 2020
My job as a B2B SaaS & enterprise software content strategist is to wrangle brands into champions in the eyes of their audience—and my approach has worked. I believe my team outperformed all others at Gartner Digital Markets at Capterra because they were encouraged to stay curious, test new ideas, reflect, and iterate.
KoMarketing Associates
MAY 1, 2013
Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S.
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Onalytica B2B
MAY 3, 2018
In order to forecast the success that a brand can expect to achieve from their influencer program, we must first have an understanding of the following variables: How much investment you can put into your program (time and resources; software costs ; compensation for influencers). How relevant the influencers are to your brand.
Chris Koch
JANUARY 15, 2010
Marketers and salespeople didn’t have to do much coaxing to get CIOs to buy, so why get complicated? We wrote about the typical concerns of a C-level executive, such as strategy, leadership, organizational design, and change management. But a white paper isn’t just content; it is data. Bibles, vacuums, and boxes.
Zoominfo
JULY 11, 2018
When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. B2B Content Marketing Strategy.
Marketing Insider Group
FEBRUARY 2, 2021
Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide.
Webbiquity
SEPTEMBER 25, 2018
What content marketing channel do B2B marketers pretty much all agree is highly effective? And what potentially powerful B2B marketing strategy is perhaps the most overlooked? The webinar detailed seven conclusions from the report, which was based on in-depth interviews with senior B2B marketing professionals.
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