Tiecas

MAY 7, 2024

What the heck am I talking about, and why am I suggesting the pillar of B2B industrial marketing success is somehow broken? He says, “Seventy-three percent (73%) of B2B revenues come from existing customers in the form of renewals, cross-sell, and upsell, and the remaining 27% comes from new business. Is this clickbait?

Demand Generation Agencies 52

Demand Generation Agencies Lead Ranking Resources Advertising Agencies 52

Tiecas

APRIL 5, 2024

( Source ) Unfortunately, only 32% of manufacturing marketers have a documented content marketing strategy, even though one in four manufacturing marketers reported that their organization spends 25% to 49% of their total marketing budget on industrial content marketing. Source ) Why is that?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing & Strategy Marketing Strategy 92

Launch Marketing

MARCH 17, 2022

Most webinars are also free of charge, saving you and your team money versus if you were to attend a conference or tradeshow that would take up some marketing budget. Thankfully, there are a few best practices that you can use to inform your webinar strategy and derive greater results. Plan Activities in Advance.

Webinar Metrics 127

Webinar Metrics B2B Thought Leadership Marketing Budget B2B 127

Inbox Insight

MAY 31, 2024

In response to these challenges, B2B marketers are honing their strategies, using AI for enhanced personalization, focusing on producing high-quality content in line with Google’s latest guidelines, and optimizing omnichannel marketing approaches. What are the biggest B2B lead generation trends?

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

B2B Digital Marketer

FEBRUARY 15, 2024

Balancing the Art of Trust and Technology in B2B Understanding consumer behavior and driving successful marketing strategies. In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

nDash

DECEMBER 14, 2020

My job as a B2B SaaS & enterprise software content strategist is to wrangle brands into champions in the eyes of their audience—and my approach has worked. Area of expertise: Information security . My main focus is in B2B tech, including telecommunications, cyber security, enterprise software, cloud computing, and IoT.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Annual budgets aren’t flexible enough to keep up with your audience’s dynamic behavior. Quick Takeaways: Annual marketing budget planning isn’t ideal anymore. Don’t overcomplicate things.

Marketing Budget Creation 328

Marketing Budget Creation Marketing Budget Planning Budget Programs 328

Top Rank Marketing

NOVEMBER 9, 2023

Marketing leaders across industries are wondering: How much of my marketing budget should be allocated to SEO, and what can we expect to get out of it? You’ll find an assortment of performance and optimization metrics listed in our forthcoming comprehensive guide to B2B search engine optimization.

Lead Scoring 133

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 133

Marketing Insider Group

MAY 11, 2020

As businesses struggle to achieve growth in a challenging business environment, we’re seeing more interest and budget shifting to content marketing as the best choice for marketing budgets. Quick Takeaways: Content marketing is an opportunity to reach and convert new customers. Image source: [link].

Paid Content 163

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 163

PureB2B

JUNE 14, 2021

Marketing budgets, a critical element in any marketing campaign but difficult to generate, and getting approval seems like an arduous task. That is a general notion, and it comes from what marketing directors have noticed over the years. Such stats only go to prove that justifying a marketing budget to the CFO is hard.

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62

Marketing Insider Group

JULY 14, 2020

Most marketing is still stuck in traditional mindsets. Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. Marketing Isn’t What We Thought It Was. It’s easy to find information, and we expect this information to be accessible and meaningful.

Paid Content 286

Paid Content Ad Frequency Paid Search Agency Marketing Budget 286

Circle Studio

DECEMBER 19, 2018

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2019. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2019, why not do the same for your firm’s marketing efforts?

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

xiQ

JUNE 19, 2019

Craig Rones, VP of Marketing, NTT DATA Services. 66 % of marketers say being able to produce engaging, well-designed visual content consistently is their biggest struggle”. Successful B2B marketers spend 40 percent of their total marketing budget on content marketing.”.

Account Based Marketing 89

Account Based Marketing Storytelling ABM B2B Thought Leadership 89

KoMarketing Associates

DECEMBER 29, 2015

Three years ago our leadership team made it a point to treat our online marketing experience as a priority in organizational strategy and business development. 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing by Ryan Young. 10 Marketing Trends That Should Influence Your Content Strategy by Ryan Young.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

BOP Design

AUGUST 14, 2018

It can be a double-edged sword, but we live in a time when there are tools for everything marketing related. B2B marketers can literally use 10, 20, or 30+ tools on a daily basis to manage and execute their marketing strategy. Stay tuned at the end for links to other articles discussing marketing tools.).

Marketing Automation Services 85

Marketing Automation Services Budget Programs Enterprise Management Work Management 85

xiQ

JUNE 19, 2019

Craig Rones, VP of Marketing, NTT DATA Services. 66 % of marketers say being able to produce engaging, well-designed visual content consistently is their biggest struggle”. Successful B2B marketers spend 40 percent of their total marketing budget on content marketing.”.

Account Based Marketing 62

Account Based Marketing Storytelling ABM B2B Thought Leadership 62

Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. This is precisely why conferences are often a cornerstone in many firms’ marketing plans. But with some proper strategizing and planning, you can get improved results.

Trade Show 87

Trade Show Planning ROI Marketing Budget Creation 87

Tomorrow People

NOVEMBER 6, 2020

Just as importantly for those of us in marketing, the pandemic has forced us to shelve those well laid plans, those KPIs or objectives that were set at the start of the year, even our New Year’s resolutions. Sure, they might not hold budget, but as the chart below shows, their influence is by no means less relevant.

Communities 120

Communities B2B Marketing Peer-to-peer Planning 120

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Common Challenges of Social Media Marketing. FAQs About Social Media Marketing.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

The Marketing Blender

DECEMBER 28, 2020

Here’s more good news — the marketing areas that automation holds power to transform can make a massive difference to your marketing initiatives very quickly! Take a look: Content automation: Automation can help you amplify every part of content marketing like email, social media posting, topic ideation, and even content creation.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

B2B Marketing Directions

JUNE 11, 2023

Source: Kogan Page Limited Understanding how business people actually make buying decisions on behalf of their company is vital to B2B marketing success. Without such insight, it's almost impossible to design and execute effective marketing programs. These efforts are by no means new. Webster and Yoram Wind.

Top of Funnel 40

Top of Funnel Buyer's Journey Lead Ranking B2B Thought Leadership 40

Jifflenow

AUGUST 29, 2022

Nearly 85% of leadership believe in-person events are essential to their company’s success. To accelerate their sales pipeline, companies spend around 18% of their marketing budget exhibiting or sponsoring at the world’s premier conferences and trade shows. Planning and executing an “Event ABM strategy.”

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

Allocadia

JUNE 7, 2019

If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performance and impact. According to Forrester , B2B marketing executives are not in denial. Peter Drucker, pioneer management guru, said it best.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performance and impact. According to Forrester , B2B marketing executives are not in denial. Peter Drucker, pioneer management guru, said it best.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Brandpoint

MAY 5, 2023

LinkedIn is a great platform for B2B companies, while Instagram is more suitable for B2C companies. Manufacturing companies should create content that is informative, engaging and relevant to their target audience. Manufacturing companies should consider allocating a portion of their marketing budget to social media advertising.

Social Media 62

Social Media Paid Social Agency Paid Search Agency Allocation 62

BenchmarkONE

SEPTEMBER 3, 2020

Even with a low marketing budget , all you need at your disposal is your Facebook, LinkedIn, or Twitter account, and you can reach a huge audience with your content. Forty percent of those users rely on social media to unearth information about new brands. Author Bio.

Small Business Marketing 102

Small Business Marketing Social Media Media Marketing Budget 102

Brandpoint

MAY 28, 2020

Redirect marketing money. Marr advises reassigning remaining marketing budgets toward social marketing, content marketing, SEO and influencer-led campaigns. “If Look around for tools you might adopt that can automatically disseminate information on your behalf. Create informative videos.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

The Point

FEBRUARY 14, 2024

At a time when marketing budgets are tightening, surveys and survey reports represent some of the most compelling and cost-effective content a B2B marketer can produce. To generate true thought leadership and brand awareness and sales leads, a survey needs careful planning, from choosing a topic to marketing the data.

Customer Surveys 278

Customer Surveys Marketing Budget Creation Planning B2B Thought Leadership 278

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

DealSignal

JUNE 7, 2023

When a business experiences financial hardship, marketing budgets are usually the first to get cut. Even with fewer dollars (and resources) at your disposal for b2b data driven marketing, the expectation to generate revenue remains. It’s always a good time for sales and marketing to align.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Work Management 52

Adobe Experience Cloud Blog

JANUARY 15, 2020

Effective digital marketing helps small businesses learn the online habits of customers so they can better target ideal customers. It relies on solid market research to inform the next course of action. . Facebook, Instagram, Twitter, Reddit, and LinkedIn are the market leaders. Picture this: 41% of U.S.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Webbiquity

FEBRUARY 2, 2011

Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. Jeff Bullas shares several interesting content marketing stats from recent research, such as: content now accounts for 33% of marketing budgets on average, up from 11% just a couple of years ago. How Much B2B Content is Enough?

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. Thirty- five percent of industrial companies are spending more on marketing in 2012 than they did in 2011, but the real shift comes in online marketing budget allocations.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Have a content and promotional plan for your webinar, virtual trade show, and online events. your lead nurturing plan, and f.)

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Marketing Insider Group

OCTOBER 12, 2015

Most of these predictions were much slower to come to pass than I thought. Here’s a quick review: My Previous Marketing Predictions. I predicted that advertisers would throw good money after bad and that display media would make big budget gains. This will drive an increase in content marketing budgets.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100