B2B Thought Leadership Forrester Google Marketo 
Adobe Experience Cloud Blog
OCTOBER 2, 2018
53% of B2B organizations are using marketing automation technology today, and 37% surveyed say they are planning to implement it, according to an eConsultancy report. It’s reported that 70% of enterprises expect to implement AI in the next 12 months, according to Forrester. Get Leadership Buy-in Earlier.
Adobe Experience Cloud Blog
MARCH 13, 2017
In my career, anytime I wanted to learn about something or perfect my marketing practice, I’ve looked past a simple Google search and to influencers (and the many smart people who follow and interact with them) to coach me toward success. Analytics and Data Matter. Analytics and data have always mattered.
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Adobe Experience Cloud Blog
AUGUST 4, 2015
Research from Google demonstrates that 60% percent of B2B technology buyers read product reviews before making a purchase. What is B2B Tech Yelpification? In fact, peer experience and product ratings are the most valuable sources of non-vendor content for technology buyers, according to a Forrester survey.
Ambal's Amusings
DECEMBER 17, 2009
I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing.
Allocadia
JUNE 7, 2019
According to Forrester , B2B marketing executives are not in denial. It also gives visibility to marketing leadership to answer important questions like: Do we have the right investments in place to support the specific journey our customers take? The problem today. Let’s back up a bit and discuss the context of this release.
Allocadia
APRIL 16, 2019
According to Forrester , B2B marketing executives are not in denial. It also gives visibility to marketing leadership to answer important questions like: Do we have the right investments in place to support the specific journey our customers take? The problem today. Let’s back up a bit and discuss the context of this release.
Adobe Experience Cloud Blog
SEPTEMBER 3, 2013
Day one at Marketo, I was informed that one of my projects as a Social Media & PR intern would be writing for the blog. thought raced through my mind. I’m no seasoned blogger by any stretch of the term, but I thought I would share what I learned during my experience and how I got over my fears and published my first blog post.
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