DiscoverOrg

MARCH 25, 2019

But as B2B marketers and salespeople, it makes our job harder. Knowing the physical location of your prospect is key to your marketing and sales efforts. This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Adobe Experience Cloud Blog

AUGUST 30, 2016

Author: Rick Siegfried Aren’t trade shows so much fun? All of the thought-provoking sessions, tips and tricks to bring back to the office, friends and colleagues in your industry, and, of course, a bunch of sweet prizes to win. The point is, live, in-person trade shows have their pros and cons. Well, there is!

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Marketo Trade Show 91

Martech

JULY 28, 2021

Virtual event, courtesy of Panasonic. As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. And during the COVID-19, that includes virtual events. Answer our Events Participation Index now!

Marketing & Strategy 111

Marketing & Strategy B2B B2B Thought Leadership Trade Show 111

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? The event did not produce the return on investment (ROI) you had anticipated. Use your inside sales people or a B2B telemarketing service to follow up on the phone.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Adobe Experience Cloud Blog

DECEMBER 18, 2015

Author: Michael Powers As the end of the year approaches, it’s a time for all marketers to gather around the fireplace and reflect. Unless you’re an event marketer, and then you do not have the luxury of hitching onto popular holidays to build out your programs for the year. Tired of your old booth property?

B2B Thought Leadership 48

B2B Thought Leadership Budget Programs Thought Leadership Guidelines 48

Adobe Experience Cloud Blog

JUNE 19, 2013

Webinars are one of the most cost-effective ways for B2B companies to generate leads and sales. For example, here’s a webinar we ran with Marketo, The Ultimate Revenue Engine: Maximizing Results Through Inside Sales and Marketing Automation. The more we all help one another promote the event, the more we’ll all win.

Advertising Agencies 48

Advertising Agencies B2B Thought Leadership Peer-to-peer Paid Search Agency 48

markempa

AUGUST 1, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « 9 1/2 Ways.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120