KoMarketing Associates

JUNE 26, 2014

Synonym usage, keyword density, and other word variations would come into for SEO play over the following years too. But it’s pretty cool that industry thought leaders like Shari Thurow and Sullivan were already beating a drum well heard in today’s search environment. Create an Authoritative Visitor Experience.

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. The Content Challenge.

Paid Content 64

Paid Content Top of Funnel B2B Marketing Content Marketing 64

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. Social media and leadership. 0160; Brian Solis , a thought leader on social media and author of Engage! Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hinge Marketing

DECEMBER 29, 2015

Marketing Automation tools are just for B2C brands, not B2B, professional services firms. I find MAPs work better for B2B brands because they nurture relationships while many consumer brands push for emotional, impulsive one-time purchases with advertising. SEE ALSO: How to Create Irresistible Calls-to-Action. How Hinge Can Help.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. I have asked many of the vendors, consultants and thought leaders to give their opinion. Adam Needles , Director, Field Marketing and B2B Marketing Evangelist, Silverpop.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

MAY 3, 2010

Best of B2B Marketing. Great stuff this month in the world of B2B Marketing. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. April 2010.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Hinge Marketing

JULY 21, 2022

From a marketing perspective, website content (think product pages or thought leadership content) and email communications are critical pieces for success in IMC. If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. Thought leaders are celebrities.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Hubspot

AUGUST 21, 2012

One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. Gild's Awesome Thought Leadership Content. Not interesting enough?!" Are you passionate about it?

Paid Search Agency 28

Paid Search Agency Companies Work Management Eloqua 28

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. The Top B2B Marketing Trends to Watch in 2017 (as Voted by 73 Experts). Account based marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

MARCH 18, 2013

Leslie Bradshaw, COO at Guide on Infographics for B2B vs B2C: "Infographics are a high-level tactic that are good for educated audiences; they are not actually good for consumer audiences. via Eloqua. Content loading. Consumer audiences are much more likely to share something on Facebook that's really snackable.

B2B Thought Leadership 48

B2B Thought Leadership Eloqua Viral Marketing Thought Leadership 48