Brandpoint

APRIL 8, 2019

” We all know that marketing teams in, well, basically every industry are notoriously spread thin, so the thought of adding another channel to your strategy might seem a bit daunting. Share your thoughts on that. Is there any news in the marketing world that you feel strongly about? Thought leadership pieces.

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

The Point

APRIL 21, 2010

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

ClickZ

APRIL 22, 2020

Marketers should primarily be judged on their impact on revenue. Marketing is no longer one-way traffic: More communication channels means more customer feedback — and that’s not all. Q) Based on your experience, what advice would you give someone who is starting their journey as a marketing leader?

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

OCTOBER 15, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. What types of metrics do B2B marketers need to measure a marketing campaign's success? Recommended Resources from B2B Marketing Experts. MarketingSherpa.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. An “update” on your sales-marketing structure needs to take place in order to serve prospects better. Energize and be committed.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

markempa

NOVEMBER 14, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Analytics Generation Google 120

thePoint

MAY 25, 2018

High-Level Marketing Tasks. Advocates – Marketing can be greatly undervalued within companies. Some leadership teams know they need to do it but don’t know much about it; They see the budget and wonder what they get since it’s not always as visible as actual revenue (yes, sales people are the heroes aren’t they?).

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Paid Search Agency Companies B2B Thought Leadership 120

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. All thoughts are welcome! We too are seeing new entrants jump into this market.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

JANUARY 3, 2011

Avoid common mistakes that can cost you traffic and goodwill? use automated social bookmarking tools like IMAutomater and Shareaholic tips for increasing traffic to your blog. Seven Ways to Revive a Neglected B2B Blog by MLT Creative. Inciting Insight: How to make thought leaders think by The Communicator.

Business Blogging 100

Business Blogging Tips Business B2B Thought Leadership 100

Adobe Experience Cloud Blog

AUGUST 11, 2015

Despite the noise, B2B and B2C brands succeed at delivering relevant information to their target audiences. According to Direct Marketing Association, for every $1 spent on email marketing , the average return-on-investment is $40.56. Segmenting your audience for email marketing is not an uncommon practice.

Email Marketing 48

Email Marketing Optimization Marketing & Strategy Marketing Strategy 48

Content Standard

OCTOBER 2, 2020

” — Ann Handley “Fifty-six percent of traffic comes from 10 percent of content. ” — Jake Sorofman “Whether B2B or B2C, I believe passionately that good marketing essentials are the same. ” — Bryan Eisenberg “Not viewing your email marketing as content is a mistake.”

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Free Download: 2010 Online Marketing Blueprint. July 1, 2010 to July 31, 2010. Featured Sources.

Ning 40

Ning Paid Content Facebook Sales Management 40

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out. What are your short- and long-term goals?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out. What are your short- and long-term goals?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out. What are your short- and long-term goals?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Webbiquity

MARCH 11, 2013

He concludes that “Marketers must explore new methods to leverage all elements of the communication mix—advertising, sales promotion, PR, direct marketing, search, Web, and social media—into a single, cohesive, holistic approach.” Marketing Research Chart: Does your organization have an inbound strategy?

Paid Content 100

Paid Content Paid Search Agency Optimization Advertising Agencies 100