Marketing Insider Group
SEPTEMBER 9, 2020
What is the measure of your B2B marketing campaign’s success? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits. Website Traffic.
Marketing Insider Group
FEBRUARY 13, 2023
Looking back, ABM has risen in parallel with key concepts and practices including Thought Leadership, Marketing Analytics and Data, Marketing Technology (MarTech), and Marketing Transformation. Elevating ABM: Building Blocks for Long-Term Growth ” is the sixth annual survey done in partnership with the ABM Leadership Alliance.
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Adobe Experience Cloud Blog
SEPTEMBER 10, 2009
It's time for B2B marketing professionals to think beyond justifying their existence and start thinking about how they can create long-term return on marketing investment (marketing ROI) for their organizations. I thought it would be glamorous. How would you rank these in order of importance in regards to improving B2B marketing ROI?
Adobe Experience Cloud Blog
JULY 20, 2009
The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). Q: What business challenges did you face when you joined ShipServ two years ago? You can follow John on Twitter @jwatton. .
markempa
AUGUST 1, 2007
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « 9 1/2 Ways.
Marketing Insider Group
JANUARY 31, 2013
Mark identified culture as the key differentiator of a successful social business. But now I want to continue to bring in ideas from industry insiders, thought leaders and social business innovators. As my career progressed, I decided to pursue an entrepreneurial goal and launch my own business. What influenced you?
markempa
APRIL 5, 2007
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.
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