B2B Thought Leadership Budget Management ROI White Paper 
KoMarketing Associates
OCTOBER 22, 2018
Out of the various types of content marketing, the majority of respondents (51 percent) stated that they are using digital native advertising. Twenty percent cited thought leadership, while 12 percent named ebooks and white papers. B2B Marketers and Their Dedication Toward Content Marketing.
The ABM Agency
APRIL 10, 2023
Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape. This personalized touch helps build trust and fosters long-term business partnerships that drive revenue growth over time.
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Webbiquity
FEBRUARY 2, 2011
Jeff Bullas shares several interesting content marketing stats from recent research, such as: content now accounts for 33% of marketing budgets on average, up from 11% just a couple of years ago. 59% of marketers increased spending on content last year, while just 7% cut that area. How Much B2B Content is Enough?
Marketing Insider Group
AUGUST 30, 2019
The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.
The Point
SEPTEMBER 20, 2010
In B2B circles, Q4 is historically a time of year when marketing spend picks up. Sales teams need the push to meet year-end numbers, whilst at other companies, spending marketing dollars in Q4 is simply a matter of “use it or lose it.” Spend more on content and less on media. Improve your blog.
Canadian Marketing Association
MAY 27, 2015
As B2B marketers, we often struggle to justify our investments in the digital realm. As business complexity increases and economic realities force a continuous examination of resource allocation, we tend to fall back on traditional ROI-based metrics such as leads passed to sales.
Zoominfo
JULY 11, 2018
When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. B2B Content Marketing Strategy.
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